There are so many people spending their lives in front of video cameras — not just on sites like YouTube but on thousands of discussion forums and chat rooms across the Internet — that the surprising thing isn’t how many people choose to die in front of their webcams, it’s how few. Liz Gannes at NewTeeVee has the story of a young man who was talking to other members of a chat-room on a bodybuilding forum and said he had taken an overdose of medication, posted a suicide note and then collapsed on his bed. Several concerned viewers called police, who broke down the door and found the young man, and friends later confirmed that he was dead. A tragic end to a young life, all captured on film. It used to be that killing yourself on camera meant doing it on the evening news — when I was in journalism school, I remember a state official in Pennsylvania putting a gun to his head during a press conference and pulling the trigger, and our class debating whether TV shows should have run the film. Now anyone can have a camera, and broadcast their death to as many people as choose to watch.

So the soon-to-be new U.S. president, Barack Obama, is reportedly going to videotape regular addresses to the American people and upload them to YouTube, as well as to his new Change.gov social-media portal. All I could think of when I saw the headline from the Washington Post is “What the heck took so long?” It’s not like YouTube just appeared yesterday. It’s become a primary video source for millions of people, particularly young people — and heck, even the Queen has a royal channel with videos that people can watch about the British royal family. And she’s not the only Queen on YouTube (I’m not counting Chris Crocker). Queen Rania of Jordan also has a channel, and she uploads inspirational video messages, including the one I’ve embedded here (she’s also extremely beautiful, which I think is a big plus for a queen). It says a lot about George Bush and his presidency that he couldn’t be bothered to even use a free commuications tool.

According to at least one account, the big star of the NewTeeVee Live conference — put on by the gang at GigaOm — wasn’t the CEO of Hulu, or the head of Netflix, or even alterna-star Xeni Jardin of Boing Boing. It was 15-year-old video artist Lucas Cruikshank, otherwise known simply as “Fred.” Lucas was a bored teen somewhere in Nebraska when he decided to parody some of the self-obsessed video bloggers on YouTube and came up with the persona of Fred, a hyperactive pre-teen who speaks in an incredibly annoying, squeaky voice. He is a bona fide YouTube superstar.

While musicians and comedians with years of training and talent are desperately trying to get more views for their videos on YouTube, the phenomenon known as Fred records a video of himself leaning into the camera and making faces while sounding like one of the Chipmunks and gets more than a million views. The video I’ve embedded here has more than 11 million, and that’s after less than four months. His latest video has only been up for a day — a single day — and already has more than 400,000 views, and the one before that (two weeks old) has 2 million. His is the most subscribed channel on YouTube and has more than 125 million views in total. Next up: product placement and celebrity cameos.

Watching Fred’s videos is one of those things that separates adults from kids, just like Ren & Stimpy or any one of a dozen annoying and yet hilarious cartoon shows. As Cruikshank says in one of his interviews, viewers almost instantly either love Fred or they hate him — and no doubt plenty of older viewers will argue that all Fred’s success proves is that any old piece of crap can get millions of views. I disagree. Young Lucas has done one thing that even big networks do fairly infrequently: he has tapped directly into the heart of his target market, which is probably easier for him because he is the target market. But he is also obsessive and passionate, and as Jason Kilar of Hulu says, that is a big part of being a success.

But Lucas is also a smart video producer, whether he does it intentionally or not. His clips are short, they aren’t exactly complicated, he builds loyalty by using the same routines or catch-phrases, and he times the release of new videos for when his fan base gets out of school. That’s smart. Annoying he may be, but he is clearly far from dumb. Whether he can translate any of his popularity into a real business without irritating his fans remains to be seen, but if I worked at Nickelodeon or Teletoon or some place like that, I would get him in to teach my staff about how to play this game.

Just yesterday, it was Metro-Goldwyn-Mayer that signed a deal with YouTube, allowing the video site to run full-length versions of movies (although the initial selection was somewhat less than stellar). Today, the site announced a deal with Freemantle Productions, the creators of the American Idol reality-show franchise, that will see the production company create a channel for all of its existing shows, but also a new channel for exclusive content that it will create specifically for YouTube.

Soon, YouTube will be carrying ad-supported TV shows from CBS, clips from LionsGate movies with pre-rolls and post-rolls, full-length movies from MGM and exclusive content from one of the world’s leading reality-show producers. Not bad for a site that started with video clips of funny cats and skateboard pratfalls, and is still considered by some to be a kind of trailer-park ghetto of video (yes, Mark Cuban, we’re looking at you). With Hulu.com adding plenty of mainstream content too, the competition in online video definitely seems to be heating up.

Kal Raustiala is a law professor at the University of California in Los Angeles, and talked in a recent video interview about piracy, intellectual property and the “fashion paradox” for the website Big Think. The term “fashion paradox” was coined to describe how the fashion industry has very little protection for intellectual property — new designs are copied almost the instant they hit the runway — and yet there is no shortage of creativity, or money, in that business (supporters of strong IP protection laws usually argue that without them, many artists would no longer create).

Raustiala also talks about how industries often assume that technology such as the VCR will decimate their business, only to find out that they can actually make far more money with such technologies than they did before. The video is definitely worth a watch if you have some time. The site that it comes from, Big Think, is a kind of intellectual version of YouTube, featuring one-on-one interviews with leading thinkers and authors. Co-founder Victoria Brown — a Canadian — started the site earlier with support from Lawrence Summers, the former president of Harvard University, and Facebook backer Peter Thiel.

(hat tip to Hypebot for the link)