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	<title>mathewingram.com/work &#187; unintended+consequences</title>
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		<title>The law of unintended consequences</title>
		<link>http://www.mathewingram.com/work/2006/06/09/the-law-of-unintended-consequences/</link>
		<comments>http://www.mathewingram.com/work/2006/06/09/the-law-of-unintended-consequences/#comments</comments>
		<pubDate>Fri, 09 Jun 2006 16:38:25 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
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		<category><![CDATA[unintended+consequences]]></category>

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		<description><![CDATA[Came across an interesting blog post just now by Jonathan Schwartz, the recently installed CEO of Sun Microsystems, who says he was on an airplane with a senior executive from the hotel industry, who told him that flat-panel televisions had helped to drive down occupancy rates in the industry. Why? Here&#8217;s what he said, according [...]]]></description>
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<p>Came across an <a href="http://blogs.sun.com/roller/page/jonathan?entry=a_roof_in_midtown_manhattan">interesting blog post</a> just now by Jonathan Schwartz, the recently installed CEO of Sun Microsystems, who says he was on an airplane with a senior executive from the hotel industry, who told him that flat-panel televisions had helped to <em>drive down</em> occupancy rates in the industry. Why?  Here&#8217;s what he said, according to Jonathan:</p>
<blockquote><p>&#8220;Apparently the space savings and lower power consumption of a flat panel TV (think about it, they&#8217;re quite a bit smaller and draw far less energy) allowed hotels to skip having to put giant media cabinets in their rooms. </p>
<p>And they could save on their total power (and air conditioning) envelope, as well. Which freed up space, power and budget for more rooms. Which led to a glut of new rooms.&#8221;</p></blockquote>
<p>Is that really what happened? That&#8217;s hard to say. The industry may have just built too many rooms because it was expecting travel to continue to grow and it didn&#8217;t, and this particular executive decided to blame it on cost savings from flat panels. Still, it&#8217;s an interesting theory &#8212; and an illustration of how the <a href="http://en.wikipedia.org/wiki/Unintended_consequence">&#8220;law of unintended consequences&#8221;</a> can jump up and bite you when you least expect it.</p>
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