The relationship between a reporter and a company he (or she) is trying to write about is… well, complicated. In some cases, it’s like two hostile nations trying to meet at Camp David, with each side compiling as much information — secret and otherwise — about their adversary, and each side trying to read between [...]
If anybody is in a position to help Wired magazine think about new media and the “long tail” theory, it’s the magazine’s editor Chris Anderson, who just finished publishing a book called The Long Tail. Chris, who has obviously thought a lot about these kinds of issues, has a great two-part post up about how [...]
My blogging friend Tony Hung pointed me towards a new wrinkle in the ongoing saga of Edelman and Wal-Mart: a story in MediaPost describes how the PR company has essentially come out of the closet on its involvement with two other Wal-Mart blogs — the Working Families for Wal-Mart blog and the PaidCritics blog.
Rather [...]