Posts tagged as:

survey

Surprise: No one’s heard of Google Docs

by Mathew on December 18, 2007 · Comments

So a survey by NPD shows that only a tiny fraction of people have ever heard of Web-based document management tools such as Google Docs, and an even tinier fraction have ever used them. Does this really surprise anyone? Joe Wilcox at Microsoft Watch says “RIP, Web 2.0 Office Suite” — but given the title [...]

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Is the Web half full or half empty?

by Mathew on May 7, 2007 · Comments

Lots of chat out there about the latest Pew study into how people use the Interweb. These studies are useful in part because the Pew Internet & American Life Project does such a thorough job with them — you know they weren’t cooked up by marketing types to sell more banner ads. The latest one [...]

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Media execs fear user-generated content

by Mathew on April 16, 2007 · Comments

Accenture has a study out that interviewed senior media executives for their views on user-generated content — or whatever we’re calling it now — and found that they are not just taking it seriously, they are outright afraid of what it could do to their businesses. “Media and entertainment executives see the growing ability and [...]

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