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When it comes to the $900-million deal between Rupert Murdoch’s News Corp. and Google for advertising and search-related services at Fox Interactive Media — the bulk of which is made up of MySpace — there are a number of ways of looking at it. On the one hand, it is in some sense a vindication [...]
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During all the discussion of the Long Tail that went on recently between Lee Gomes and Chris Anderson — with Nick Carr playing the part of the umpire — one of the things that got talked about was “hits” or “stars” and whether they can come from the tail or not. I was thinking of [...]
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Okay, let’s admit it — what’s the first thing you think of when you picture a hockey fan? I’m betting the word “blog” isn’t high on the list, and I’ll bet that MySpace.com or “social networking” isn’t in the top 10 either. For most of the hockey fans I know, social networking consists of finding [...]
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Like my old-media colleague Mark Evans, I’m skeptical of the somewhat boosterish (to put it mildly) headlines about the growth of MySpace, and how it is now supposedly a larger Internet property than Yahoo, according to figures from Internet traffic-tracking firm Hitwise. And yet, the numbers from Comscore/Media Metrix and Nielsen/NetRatings don’t show anything like [...]
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My old-media pal Scott Karp of Publishing 2.0 has a great post up about whether MySpace is peaking. There are some anecdotal reports that might lead one to believe that it is, including a recent story about how some teenagers see MySpace as “so last year.” This is just a single newspaper story (from Wichita, [...]
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