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	<title>mathewingram.com/work &#187; snocap</title>
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		<title>CDBaby CEO comes clean on Snocap debacle</title>
		<link>http://www.mathewingram.com/work/2007/10/21/cdbaby-ceo-comes-clean-on-snocap-debacle/</link>
		<comments>http://www.mathewingram.com/work/2007/10/21/cdbaby-ceo-comes-clean-on-snocap-debacle/#comments</comments>
		<pubDate>Mon, 22 Oct 2007 03:03:30 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Web2.0]]></category>
		<category><![CDATA[cdbaby]]></category>
		<category><![CDATA[snocap]]></category>

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		<description><![CDATA[A few weeks ago, Snocap &#8212; the music 2.0 service that Shawn &#8220;Napster&#8221; Fanning co-founded after recovering from the wounds inflicted on him by the record industry &#8212; went down in flames, letting go 60 per cent of its staff and hanging a &#8220;for sale&#8221; sign on the door. Valleywag noted at the time that [...]]]></description>
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<p>A few weeks ago, Snocap &#8212; the music 2.0 service that Shawn &#8220;Napster&#8221; Fanning co-founded after recovering from the wounds inflicted on him by the record industry &#8212; went down in flames, letting go 60 per cent of its staff and hanging a &#8220;for sale&#8221; sign on the door. Valleywag noted at the time that this came not long after the failure of a joint venture with CDBaby.</p>
<p>In the Valleywag post, CDBaby CEO Derek Silvers was quoted as saying that he would have more to say about the collapse of the deal at some point in the future &#8212; and that point arrived this weekend, when he wrote <a href="http://cdbaby.org/stories/07/10/19/0126457.html">a long post</a> describing what happened. To put it mildly, it sounds like a complete and utter train wreck.</p>
<p>Not only does it sound like Snocap couldn&#8217;t make up its mind what its business model was going to be, but according to Silvers&#8217; description the company changed the terms of its deal with <a href="http://CDBaby.com" title="http://CDBaby.com" target="_blank">CDBaby.com</a> after more than two years of negotiations, and effectively tried to do an end-run around the company in order to get artists to sell their songs through Snocap&#8217;s widgets on MySpace. </p>
<p>All the while, he describes a painfully dysfunctional relationship in which CDBaby had little control and Snocap couldn&#8217;t get its act together. No doubt there is another side to the tale, and perhaps Snocap or Fanning will be prepared to tell it at some point. </p>
<p>But the most damning part of Silvers&#8217; post is the part about how much revenue the company saw from its deal with Snocap: a total of just $12,000 over eight months. And in just three weeks of having a &#8220;download mp3&#8243; button on its own stores &#8212; without even advertising it &#8212; CDBaby sold more than $110,000 worth of music. Ouch.</p>
<p>(On an unrelated note, CDBaby has <a href="http://www.benry.net/blog/2006/12/13/the-best-your-order-has-shipped-e-mail-ever/">one of the best</a> &#8220;your order has been shipped&#8221; emails I&#8217;ve ever come across).</p>
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