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		<title>Technorati: Too little, too late?</title>
		<link>http://www.mathewingram.com/work/2007/12/04/technorati-too-little-too-late/</link>
		<comments>http://www.mathewingram.com/work/2007/12/04/technorati-too-little-too-late/#comments</comments>
		<pubDate>Wed, 05 Dec 2007 03:49:11 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
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		<description><![CDATA[Mike Arrington at TechCrunch seems fairly optimistic about Technorati&#8217;s latest attempts to refocus the site, and perhaps it would be fair to give the new CEO a little time before we assess his chances of failure, but I must admit that I&#8217;m underwhelmed so far. It&#8217;s great to say that the site wants to get [...]]]></description>
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<p>Mike Arrington at TechCrunch seems fairly optimistic about Technorati&#8217;s latest attempts <a href="http://www.techcrunch.com/2007/12/04/exclusive-technorati-relaunches-to-focus-on-core-blogging-audience/">to refocus the site</a>, and perhaps it would be fair to give the new CEO a little time before we assess his chances of failure, but I must admit that I&#8217;m underwhelmed so far. It&#8217;s great to say that the site wants to get back to focusing on bloggers, but slapping up a home page that tracks blog posts and creating a &#8220;Blogger Central&#8221; page doesn&#8217;t really do it for me (although Winextra <a href="http://www.winextra.com/2007/12/04/is-technoratis-return-to-its-roots-enough-to-save-it/">seems to like it</a>). </p>
<p>As for the &#8220;Percolator,&#8221; I don&#8217;t see how it&#8217;s really any different from Technorati WTF or Technorati Explore, or any of the other attempts the site made in the past to become the aggregator of choice. Mike says <a href="http://www.techcrunch.com/2007/12/04/exclusive-technorati-relaunches-to-focus-on-core-blogging-audience/">in his post</a> that he goes to Technorati several times a day, and sees himself using it a lot more if these changes catch hold. I&#8217;m not sure what Mike is doing there two or three times a day, but I know that I hardly ever go there, and I haven&#8217;t noticed my life or blogging suffering as a result. </p>
<p>As far as I can tell, Percolator is no better than <a href="http://Techmeme.com" title="http://Techmeme.com" target="_blank">Techmeme.com</a> &#8212; and in fact not even in the same league really &#8212; or Propeller, or even Blogrunner for that matter (now owned by the New York Times). I think Technorati is going to have to do a little better than that to show everyone it&#8217;s back on track. And MG Siegler at ParisLemon is right, they could start by trying harder to <a href="http://www.parislemon.com/2007/12/technorati-returns-to-its-roots.html">get rid of the splogs</a> in their links.</p>
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