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		<title>Cisco buy TiVo? Dream on, TiVo fans</title>
		<link>http://www.mathewingram.com/work/2006/01/31/cisco-buy-tivo-dream-on-tivo-fans/</link>
		<comments>http://www.mathewingram.com/work/2006/01/31/cisco-buy-tivo-dream-on-tivo-fans/#comments</comments>
		<pubDate>Tue, 31 Jan 2006 21:15:06 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
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		<category><![CDATA[acquisition]]></category>
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		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[ScientificAtlanta]]></category>
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		<category><![CDATA[TiVo]]></category>
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		<description><![CDATA[CNet.com has a piece up on its website that talks about how networking equipment giant Cisco Systems might be looking to acquire TiVo, the digital-video recording pioneer. The article, which is labelled &#8220;news analysis&#8221; &#8212; which in the journalism business is code for &#8220;speculation&#8221; &#8212; starts off with Cisco&#8217;s recently announced $6.9-billion acquisition of Scientific-Atlanta, [...]]]></description>
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<p>CNet.com has <a href="http://news.com.com/Is+TiVo+next+on+Ciscos+push+into+homes/2100-1036_3-6032452.html?tag=st.num">a piece up on its website</a> that talks about how networking equipment giant Cisco Systems might be looking to acquire TiVo, the digital-video recording pioneer. The article, which is labelled &#8220;news analysis&#8221; &#8212; which in the journalism business is code for &#8220;speculation&#8221; &#8212; starts off with Cisco&#8217;s recently announced <a href="http://newsroom.cisco.com/dlls/2005/corp_111805.html">$6.9-billion acquisition</a> of Scientific-Atlanta, one of the largest makers of set-top boxes in the world next to Motorola, and then asks the question &#8220;Who&#8217;s next?&#8221;</p>
<p>One response might be &#8220;Why should anyone be next?&#8221; The purchase of SA is one of the largest acquisitions Cisco has ever done. The idea that it&#8217;s going to rush out and buy something else right away is more than a little wacky. But a better response might be &#8220;Why TiVo?&#8221; As much as everyone <a href="http://news.com.com/2100-1041_3-5673225.html">seems to want to see</a> TiVo get snapped up by either Yahoo, Google or Microsoft, I&#8217;m not sure that&#8217;s as likely as TiVo fans might want it to be &#8212; and I think a purchase by Cisco is probably even less likely (The Stalwart <a href="http://www.thestalwart.com/the_stalwart/2006/01/is_cisco_back_u.html">isn&#8217;t convinced either</a>).</p>
<p>Why? Because &#8212; as Rafat Ali also points out at <a href="http://PaidContent.org" title="http://PaidContent.org" target="_blank">PaidContent.org</a> &#8212; TiVo doesn&#8217;t really bring anything to the table that Cisco doesn&#8217;t already have with Scientific-Atlanta. Yes, it&#8217;s true that TiVo (and Replay TV) pioneered the DVR business, and the company has a small legion of <a href="http://www.tivocommunity.com/tivo-vb/archive/index.php/">devoted fans</a> who love the extra features it provides. But when it gets right down to it, DVRs are a commodity, SA already makes them &#8212; <a href="http://www.cnet.com/4831-11405_1-6411591.html">including ones that do high-definition</a>, and have interactive features for integration with the Internet (or the ability to add them) &#8212; and so there is little or no reason to pay the $500-million or whatever it would take to buy TiVo. For what it&#8217;s worth, I think the idea of Cisco buying Nintendo makes even less sense, but maybe that&#8217;s just me.</p>
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