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	<title>mathewingram.com/work &#187; Rhapsody</title>
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		<title>Yahoo Music: Trading bad for worse</title>
		<link>http://www.mathewingram.com/work/2008/02/04/yahoo-music-trading-bad-for-worse/</link>
		<comments>http://www.mathewingram.com/work/2008/02/04/yahoo-music-trading-bad-for-worse/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 15:14:07 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Social networks]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Rhapsody]]></category>

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		<description><![CDATA[Yahoo has been saying for some time that it was planning to euthanize its music subscription service, but it wasn&#8217;t clear what it would replace the service with. Now it has become clear: Yahoo has sold the operation to Real Networks and will be migrating users to the Rhapsody service &#8212; although they will apparently [...]]]></description>
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<p>Yahoo has been saying for some time that it was planning to euthanize its music subscription service, but it wasn&#8217;t clear what it would replace the service with. Now it has become clear: Yahoo has sold the operation to Real Networks and will be migrating users <a href="http://www.news.com/8301-13577_3-9863937-36.html">to the Rhapsody service</a> &#8212; although they will apparently get a couple of months worth of the lower Yahoo price before they have to cough up the $12.99 a month for Rhapsody. I&#8217;m sure that will make them all feel much better. Ian Rogers of Yahoo Music has more on the move <a href="http://ycorpblog.com/2008/02/04/music-for-the-masses/">here.</a></p>
<p>Although Rhapsody has a free, ad-supported version of its subscription service, the main offering is a paid streaming model, and both the free and paid services are of course <a href="http://mashable.com/2008/02/04/yahoo-kills-yahoo-music-signs-deal-with-rhapsody/">all wrapped up</a> in some tasty DRM. But the biggest problem with Rhapsody &#8212; and with Yahoo Music &#8212; is simple: Most people don&#8217;t want to stream their music like a radio station. They want to download it and do whatever they want to with it. Period. </p>
<p>That&#8217;s why Yahoo is dumping its subscription service in the first place, because it wasn&#8217;t working (Yahoo is doing some other interesting things with music, which I <a href="http://www.mathewingram.com/work/2008/01/08/yahoo-enables-music-in-browser/">wrote about here</a>). And Rhapsody only has about 1.5 million users of its music service after four years of operation, which isn&#8217;t much to write home about. Of course, the Yahoo Music switcheroo is in question &#8212; along with virtually every other aspect of Yahoo&#8217;s business &#8212; because of that takeover offer from Microbeast.</p>
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