Posts tagged as:

PR

Embargoes: Thanks but no thanks

by Mathew on August 21, 2008 · View Comments

There’s been a bit of a conversation going on lately — both out in the open, on blogs like Louis Gray’s and Profy and others, as well as behind the scenes on FriendFeed — about the value of embargoes. For anyone who doesn’t know, an embargo is when a PR or marketing company asks a [...]

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PR industry: Still grasping for a clue

by Mathew on April 10, 2008 · View Comments

Mark Glaser has a post up at the PBS Media Shift blog about the “social media press release” and how it is still a work in progress. He has a good recap of how it started a couple of years ago, how some forward-thinking PR practitioners and agencies came up with the idea of an [...]

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The relationship between a reporter and a company he (or she) is trying to write about is… well, complicated. In some cases, it’s like two hostile nations trying to meet at Camp David, with each side compiling as much information — secret and otherwise — about their adversary, and each side trying to read between [...]

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Do we need a social press release?

by Mathew on January 20, 2007 · View Comments

Jeremiah Owyang, a web strategist with Podtech, has gotten a debate going on the idea of the “social media press release” or SMPR (you know when something becomes an acronym that all hope is lost), which is an idea that some PR types have been tossing around for awhile. I think the idea, which my [...]

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Why isn’t this on Techmeme?

by Mathew on October 15, 2006 · View Comments

Tony Hung, who blogs at Deep Jive Interests, pointed something out to me via email — and if he hadn’t, I probably never would have heard about it. There has been plenty of news and discussion about it, but none of it has shown up on Techmeme.com or any of the other feed aggregators and [...]

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