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Looks like round three (or is it round four?) of the “blog payola” debate is upon us, something I expected we would see more of in 2007. Over at The Blog Herald, my friend Tony “I Never Sleep” Hung has the 411 on a new PayPerPost-style blog review service called SponsoredReviews, which is reportedly about [...]
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In case you hadn’t heard already, the blog-vertising startup called PayPerPost is “officially absurd” — according to Mike Arrington at TechCrunch anyway. In a recent post, he describes how the company (which compensates bloggers who write about PayPerPost clients), has set up a site called DisclosurePolicy.org, and is encouraging bloggers to adopt a disclosure policy [...]
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Tony Hung, who blogs at Deep Jive Interests, pointed something out to me via email — and if he hadn’t, I probably never would have heard about it. There has been plenty of news and discussion about it, but none of it has shown up on Techmeme.com or any of the other feed aggregators and [...]
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Back when PayPerPost first came along, it got a huge amount of negative publicity from the blogosphere, with some bloggers calling the company outright evil for paying people to write about corporate clients (and not requiring them to disclose that fact on their blogs). At the time, I wondered whether there was any such thing [...]
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