Ashton Kutcher and the evolution of media

The standard response from many people on Twitter this week to the news that Ashton Kutcher wanted to get a million followers was thinly veiled (or not-so-thinly veiled) disgust. Long-time Twitter fans were outraged that anyone — let alone a two-bit TV actor — would be so blatantly egotistical, and trivialize such a great social-media tool in that way, just so he could get on the Oprah show. Shane Richmond said that it wasn’t clear who was the bigger “Twitter tool,” Ashton or Oprah. All of these comments, of course, ignored the fact that Kutcher was using his campaign to raise money for malaria relief efforts, and has in fact raised a total of almost $1-million, according to a recent tweet.

So Ashton is more or less using Twitter as the 21st-century version of Jerry Lewis’s telethon for muscular dystrophy. That isn’t the interesting thing about his use of the social network, at least as far as I’m concerned. Far from being just an egotist who wants to take advantage of a medium to promote himself — although there could well be an aspect of grandstanding to it, as there is for many people — it seems clear that the actor has thought fairly seriously about the implications of Twitter from a media-industry standpoint (my friend Andrew Cherwenka seems to agree). And as a celebrity who is in the public eye almost all the time, he also has a somewhat unique take on the media industry and how it is being transformed.

(read the rest of this post at the Nieman Journalism Lab blog)

Can Oprah overcome the Kindle’s looks?

So what happened when Oprah, the Queen of All Media, mentioned on her show that the Kindle is her “new favourite gadget?” According to Ad Age, the amount of traffic to the Amazon website was about six per cent higher than usual on that day. That’s not a huge amount — but the article also mentions that the number of searches for the keyword “Kindle” rose by close to 500 per cent, which is a pretty big number. Traffic from Oprah’s site to Amazon’s, meanwhile, went up by more than 15,000 per cent.

As Greg Sandoval of CNET points out, Oprah is hugely influential with a certain demographic, one that is much larger than the initial geek/early adopter crowd that gravitates to things like the Kindle. The biggest issue for the device, in my view — apart from the fact that we can’t get them in Canada, of course — is that the Kindle is, well… butt ugly. Seriously, the thing looks like it was designed back in the 1970s, by someone who had seen 2001: A Space Odyssey too many times.

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