It was inevitable that someone in the ongoing battle of the Ajax homepages (okay, it’s no Alamo, but hey — we have to do the best we can on the new frontier) would eventually eat a bullet, and in this case it turned out to be the fittingly named Fold which, well… folded. That leaves Netvibes, Protopages, Pageflakes, Zoozio and — oh yes — a couple of little players named Google (with its google/ig) and Microsoft (with live.com). Both Netvibes and Pageflakes have recently gotten financing, so someone must see a future.

Richard MacManus of Read/WriteWeb sees a future too, and I’m not so sure that he’s wrong. In a recent post, he says that what now appear to be just cool homepages with some Ajaxy modules could become the portals of the Web 2.0 future, with all kinds of widgets and tools built in. In a sense, they could become a virtual desktop — the tool you use to gather all the bits and pieces of your online life together, all of them interacting and updating automatically.

I confess that I’m a big fan of Netvibes.com, in part because it is fast — a lot faster than Google’s ig, as far as I can tell — and because it is flexible, with dozens of different modules (such as Flickr, del.icio.us and Digg modules) and features including the ability to add new tabs, click once and mark all items in a feed read, and so on. Google’s effort, much like its other tools such as Google Reader, verges on the lame. It seems slow and clunky, you only get three columns (Netvibes.com has four) and you can’t add new tabs. Admittedly, those kinds of things aren’t exactly a powerful barrier to entry.

I almost hate to admit it, but Microsoft’s entry in the portal sweepstakes has gotten better. When I first tried it, Live.com totally blew. It was slow and buggy and useless — kind of like Windows 1.0. But now it has gotten a lot faster and sleeker-looking, and is the closest to having what I think is a competitive offering compared with Netvibes. I like Pageflakes too, but for some reason it seems cluttered. All are racing to add as many modules as they can, but so far Netvibes has the most useful ones, such as a window where you can track your Writely.com documents, and a connection to Box.net online storage.

Pageflakes has added a “share this page” feature so you can effectively publish your page, and Netvibes now lets you add modules to the Netvibes “ecosystem.” As for Google, one thing that it does have going for it — and I think this shouldn’t be underestimated — is a mobile version of its portal that is fast and slick. In fact, when it comes to mobile RSS readers, it is right up there with the best. I’ve tried several, including one called conveyor.com for the BlackBerry, and they all leave something to be desired. This could be an important differentiator between the competitors going forward.

I guess I haven’t been going to my Yahoo portal page at My Yahoo recently, because when I did just now I noticed that it has gotten all Ajaxy. Until recently, Yahoo had kind of been holding up the old Web 1.0 banner singlehandedly with its My Yahoo portal. In his recent roundup of Ajax portals such as Netvibes.com (my current favourite) and Google’s IG, ZDNet columnist and blogger Richard MacManus noted that Yahoo was “still mostly an old-style portal.”

But it seems the Yahooligans have been busy. Whereas you used to have go through a time-consuming process to alter the layout of your page and where various boxes go, My Yahoo pages now allow you to drag the various elements around however you want, just like those other Ajax sites, which is a whole lot easier. Yahoo also seems to have implemented an Ajax-type “mouseover” feature when you hover over a headline in the news wire modules, which gives you the first paragraph of each story.

This doesn’t seem to work with all the wires – for me, it worked on the Associated Press technology feed, and the Reuters technology wire, but not on the Marketwatch.com wire or the Reuters market report wire. Still, it’s a great feature to have if you’re quickly surfing the headlines. Nice work from Yahoo – which also has an open API (application programming interface) I believe, which means we could theoretically see modules developed by others plugged into My Yahoo. The “old guard” isn’t dead yet, it seems.

Kudos to Phil Lenssen of Google Blogoscoped – and a reader who emailed him – for pointing out that Dell is shipping PCs with a branded home page powered by Google’s customizable portal, an Ajax-driven feature not unlike Microsoft’s live.com or (my personal favourite) netvibes.com. The page has a toolbar at the top that features links to Dell services, as well as boxes of Dell content, but they can be moved around and other things can be added.

And the Dell page isn’t the only one out there: Someone commenting on the Blogoscoped post pointed out that Current Communications, which provides broadband over power lines, also has a custom page powered by Google, which owns a stake in Current. The next question, of course, is so what?

Paul Kedrosky might be right when he says that the home page venture could be as significant as the Google software pack, but as one poster on Paul’s blog noted, trying to take control of the home page is so 1990′s. Does it even matter any more? Perhaps. In any case, it’s an interesting move – and Steve Rubel is right, someone should be writing about this (other than me, that is).

The new Windows Live initiative that Microsoft launched with much fanfare recently — which was followed up by the two “sea change” memos from Bill Gates and Ray Ozzie — included an AJAX-driven customizable webpage at www.live.com, which was kind of buggy but promised to allow users to design their own home page and include RSS feeds of their choice, as well as other content. Which is a great idea, except for one thing: not only is Google already doing this to some extent with its home page, but a little startup called Netvibes.com is already doing it way better than either one of them.

I used to run my own RSS aggregator and feed reader based on a Linux server in my basement (running Debian and “feed on feeds” if you’re interested), but lately I’ve been using Netvibes.com, and it is fantastic. It is fast, customizable, accepts almost any feed — including tag-targeted feeds from Technorati.com — and updates the feeds automatically. Clicking a link opens a window with the item, and a link to open it in a new browser tab or window. When you’re done reading a feed, a simple click on a small arrow at the top of the box with the feed in it “rolls up” the window. You can also add a weather applet and a search box, and of course like most AJAX-y pages, you can drag all the boxes around and arrange them any way you want. Fast. Simple. Easy. Free.