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The TV networks get plenty of criticism for being totally out to lunch, so maybe it’s worth noticing when they try to do something right, or at least show that they’re interested in breaking down the walls (or some of them at least) between TV and the Internet. In that spirit, I think it’s interesting [...]
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Not that long ago, NBC was beating up on YouTube.com for hosting copyright violations like the brilliant “Lazy Sunday” video clip from Saturday Night Live. This struck me as completely asinine, as I mentioned at the time, because the viral quality of the clip — which was downloaded more than 5 million times in a [...]
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As an example of the kind of “viral marketing” that the Internet can achieve with very little effort, the so-called “Lazy Sunday” video from Saturday Night Live is about as good as it gets. In the clip, which was aired on December 17, comedians and show writers Chris Parnell and Andy Samberg perform a rap [...]
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