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	<title>mathewingram.com/work &#187; micropayment</title>
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		<title>The micropayment debate continues</title>
		<link>http://www.mathewingram.com/work/2009/02/19/the-micropayment-debate-continues/</link>
		<comments>http://www.mathewingram.com/work/2009/02/19/the-micropayment-debate-continues/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 14:44:07 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[micropayment]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/?p=4302</guid>
		<description><![CDATA[Is it possible to be fascinated by an issue and yet tired of it at the same time? If so, then micropayments for online news pretty much fits that bill for me. I know that it&#8217;s a crucial time for the newspaper business (which pays my salary), and I know that many thoughtful and intelligent [...]]]></description>
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<p>Is it possible to be fascinated by an issue and yet tired of it at the same time? If so, then micropayments for online news pretty much fits that bill for me. I know that it&#8217;s a crucial time for the newspaper business (which pays my salary), and I know that many thoughtful and intelligent people believe that micropayments are the answer to the industry&#8217;s woes &#8212; including former news executive Alan Mutter, who blogs at Reflections of a Newsosaur, and whose recent argument about paying for things I took on <a href="http://www.niemanlab.org/2009/02/alan-mutters-question-backfires/">in this post</a>. But there has been an awful lot of talk about the issue over the past few weeks and months, including some excellent pieces by Clay Shirky and others (I&#8217;ve collected a list of the major ones at <a href="http://www.mathewingram.com/work/2009/02/10/paying-for-the-news-a-link-a-thon/">my personal blog</a> if you&#8217;re interested).</p>
<p>And still the debate continues. The Freakonomics blog at the New York Times is the latest to <a href="http://freakonomics.blogs.nytimes.com/2009/02/18/blnk/">throw its rhetorical hat</a> into this particular ring, which seems fitting given the authors&#8217; focus on the conjunction of economics and society. Both Alan Mutter and Clay Shirky show up in this forum as well, making similar arguments &#8212; the former in favour of micropayments, which he says will overcome the &#8220;Original Sin&#8221; of giving content away for free online, adding that readers wouldn&#8217;t mind being nickel-and-dimed &#8220;if the content were sufficiently unique and compelling.&#8221; </p>
<p>Shirky, meanwhile, argues that:</p>
<blockquote><p>Online, small payments only work when the collector of those payments has end-to-end control of delivery, generally by controlling the hardware or software the user has access to. (This is true of all metered billing, in fact.)</p></blockquote>
<p>and adds: </p>
<blockquote><p>The fantasy that small payments will save publishers as they move online is really a fantasy that monopoly pricing power can be re-established over we users. Invoking the magic word “micropayments” is thus grabbing the wrong end of the stick; if online publishers had that kind of pricing power, micropayments wouldn’t be necessary. And since they don’t have that pricing power, micropayments won’t provide it.</p></blockquote>
<p><i>(read the <a href="http://www.niemanlab.org/2009/02/the-micropayment-debate-continues/">rest of this post</a> at the Nieman Journalism Lab)</i></p>
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