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	<title>mathewingram.com/work &#187; MGM</title>
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		<title>YouTube to get MGM&#8217;s also-rans</title>
		<link>http://www.mathewingram.com/work/2008/11/09/mgm-to-launch-movies-on-youtube/</link>
		<comments>http://www.mathewingram.com/work/2008/11/09/mgm-to-launch-movies-on-youtube/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 01:59:49 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[movies]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[MGM]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/?p=3495</guid>
		<description><![CDATA[According to the New York Times, the rumours about YouTube adding full-length movies are about to come true &#8212; sort of. The paper says that MGM will announce a deal with the video site on Monday to run some full TV shows and also some movies, with ads appearing alongside them. But the content isn&#8217;t [...]]]></description>
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<p>According to the New York Times, the rumours about YouTube adding full-length movies are <a href="http://www.nytimes.com/2008/11/10/business/media/10mgm.html?_r=1&#038;partner=rssnyt&#038;emc=rss&#038;oref=slogin">about to come true</a> &#8212; sort of. The paper says that MGM will announce a deal with the video site on Monday to run some full TV shows and also some movies, with ads appearing alongside them. But the content isn&#8217;t really much to write home about:</p>
<blockquote><p>Metro-Goldwyn-Mayer Studios will kick off the partnership by posting episodes of its decade-old â€œAmerican Gladiatorsâ€ program to YouTube, along with full-length action films like â€œBulletproof Monkâ€ and â€œThe Magnificent Sevenâ€ and clips from popular movies like â€œLegally Blonde.â€ </p></blockquote>
<p>Wow &#8212; the chance to watch old episodes of <em>American Gladiators</em> and <em>Bulletproof Monk</em>. Hold me back. </p>
<p><span id="more-3495"></span></p>
<p>Seriously though, while the choice of material isn&#8217;t going to set the universe on fire (although I confess that I was a closet fan of <em>American Gladiators</em>, as well as similar shows like Roller Derby), it is obviously the thin edge of the wedge. Greg Sandoval at CNET broke the latest round of rumours about full-length movies on YouTube <a href="http://news.cnet.com/8301-1023_3-10083481-93.html">last week</a>, and at the time I <a href="http://www.mathewingram.com/work/2008/11/07/can-youtube-even-handle-movies/">wondered whether</a> YouTube&#8217;s infrastructure could even handle the real-time streaming of movies. </p>
<p>If they&#8217;re offering clunkers like <a href="http://en.wikipedia.org/wiki/Bulletproof_Monk"><em>Bulletproof Monk</em></a> and <em>Legally Blonde</em>, maybe they won&#8217;t have to worry about traffic just yet. And it&#8217;s obvious MGM is barely dipping its toe into the waters at YouTube, as the studio&#8217;s comments in the story also make abundantly clear:</p>
<blockquote><p>â€œWe will have some long-form videos up on YouTube, but I donâ€™t think thatâ€™s the platform to have 30 or 40 movies up at once,â€ Mr. Packer said. â€œI feel much more comfortable doing that on a site like Hulu.â€</p></blockquote>
<p>Sounds like YouTube has a steep hill to climb before it can convince major entertainment conglomerates that it is the place to be.</p>
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