But the whole “embedded chat room” thing just doesn’t work for me. Maybe it’s because there have been — and are — dozens of companies doing pretty much the same thing, including 3bubbles.com (remember them?), Gabbly, Mobber and a whack of others with equally ridiculous and forgettable names. Heck, my friend Brent Ashley whipped up an Ajax chat room widget back in 2002 called BlogChat. It’s not technically that hard (no offense, Brent), so what is compelling about it?

I guess like Pete Cashmore, who wrote about 3bubbles when it came out, I just don’t get the whole dedicated chat room idea. Most of the chat room apps I’ve tried on various sites (including mine) wind up filled with idiots, or are ghost towns where there hasn’t been a chat message for weeks, and the last one was someone typing “Hi, is anyone here?” I could see it for a dedicated situation such as a conference or some other compelling event, but how many of those could there be?