… at the intersection of media, technology, business and the web
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Anyone who has been following the debate in the blogosphere over “blog payola” — under-the-table compensation for a positive review of something — knows the name PayPerPost.com. The company emerged earlier this year and was instantly vilified for paying bloggers to write about clients, but not requiring them to disclose that compensation. Pete Cashmore of [...]
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From my friend Leigh Himel, CEO of Oponia Networks, comes word that the U.S. Federal Trade Commission has put out a statement on word-of-mouth marketing practices — you know, the kind where someone gives you a phone or something and hopes that you write about it on your blog. The FTC was asked to look [...]
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Well, this is just sad. I’m a big Google fan, and whenever people at Yahoo start to whine and moan about Google getting press for things that Yahoo already has (*cough* Google Finance *cough*) I always stick up for the poor billionaires at the Googleplex. But Jeremy Zawodny has a pretty blatant example of the [...]
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Remember the “Million-Dollar Homepage”? A 21-year-old guy named from Wiltshire, England named Alex Tew came up with an insanely brilliant and at the same time ridiculously stupid idea: auction off individual pixels on a webpage to companies as advertising space, and then use the money to pay for university. As Homer Simpson once put it, [...]
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Looks like the American Marketing Association has its eye on social networks like MySpace as the shopping malls of the Web era. The AMA came out with a survey on Friday that said 47 per cent of people would go to such sites to research Christmas gifts — and better still, 29 per cent said [...]
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