Posts tagged as:

Marketing

I must admit, when I read that BudTV had gotten a reprieve and was going to have its lease extended to next year, my first response was: Why? The site, an attempt to create a Funny or Die-style comedy video destination, was so painfully lame — despite the estimated $20-million that went into setting it [...]

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It was a couple of days ago now, but Nat Torkington of O’Reilly had a great post about the kerfuffle (or was it a schlemozzle — or a brouhaha?) over Google’s Health blog and how the blogger in charge there took a run at Michael Moore’s movie Sicko in an attempt to sell the virtues [...]

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I have to confess that I was somewhat skeptical — okay, really skeptical — when I read in the New York Times about a deal between 20th Century Fox and a group of guys who had put together an “homage” video about the Die Hard movies. As the story describes, the original video was a [...]

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Dude, blogging is just so over

by Mathew on February 22, 2007 · View Comments

Every now and then some ancient blogger will post a world-weary, “been there, done that” missive about how blogging is tiresome, bordering on useless, and so they are giving it up, etc. The implication being, of course, that blogs are a kind of juvenile pursuit, like skateboarding or body-piercing, and that eventually everyone grows up [...]

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Bridezilla — good or bad marketing?

by Mathew on February 7, 2007 · View Comments

David Jones from Fleishman-Hillard, who blogs at PR Works, has an interesting post up about the “Bridezilla” video clip, the one that popped up on YouTube and became a viral hit, leading to stories in major newspapers across North America, appearances by the actresses involved on talk shows, and so on. As it turned out, [...]

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