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Cartoonist and wine-marketing genius Hugh Macleod of Gaping Void asked marketing guru Seth Godin some questions recently, which he has posted on his blog. One of my favourites is when Hugh asks Seth what the hardest lessons are for a first-time author to learn:
“Books are souvenirs that hold ideas. Ideas are free. If no one [...]
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I have to agree with Steve Rubel of Micropersuasion, whose post I came across on Twitter: this video by Electronic Arts and Tiger Woods — a response to a YouTube video posted by a fan of the EA Tiger Woods golf game about a seemingly impossible shot — is a great idea, and a great [...]
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Kevin Nalts is a marketer who currently works for a Fortune 100 company as a consumer-product director, and moonlights as a YouTube comedian, one whose channel is in the top 10 in the comedy section, with more than 24,000 subscribers and over 1.2 million channel views. He also writes a blog called Will Video For [...]
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TechCrunch put up a post yesterday by someone named Dan Ackerman Greenberg (everyone else gets by with just two names, but for some reason Dan seems to need three) about how his company uses a variety of secret “black hat” techniques to get videos to go “viral,” and the post has caused a bit of [...]
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My friend Mike McDerment, who co-founded and runs the online-invoicing service FreshBooks (and is also a co-founder of the mesh conference), is getting some well-deserved props for a simple gesture of kindness that he and the company extended to a customer in Fiji. It seems that this particular user read on the FreshBooks’ blog about [...]
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