Posts tagged as:

Marketing

meshmarketing is almost here!

by Mathew on September 14, 2009 · 17 comments

A few months ago, the mesh team -- in other words, Rob Hyndman, Mark Evans, Stuart MacDonald, Mike McDerment and I -- announced a new event we're calling meshmarketing, a one-day series of keynotes, presentations and in-depth workshops about online and digital marketing ideas and tactics. During the summer months, we've been lining up some…

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The TTC does the right thing

by Mathew on December 17, 2008 · 11 comments

When I first heard about the YouTube rap video "I Get On The TTC," which a couple of Toronto rappers recorded recently about the venerable -- and much criticized -- Toronto Transit Commission, I was really hoping that the TTC wouldn't blow it by either ignoring or somehow trying to de-legitimize the video. I thought…

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Guest poster Mark Drapeau has a piece up on Mashable that looks at what -- for the social-media sphere at least -- has become an age-old question: should companies and brands be on Twitter? He comes to the conclusion they should not, for a whole bunch of what are very good reasons, including that company…

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Over the past year, Twitter has become a wildly-popular social network, allowing people to stay in touch not just with their friends but also with celebrities like MC Hammer and Shaquille O'Neal, who use the service to talk directly to their fans. For many companies, meanwhile, Twitter has effectively become a real-time market-survey tool. Comcast…

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My kids are too old to carry around in slings -- I mostly drive them everywhere now -- but I can still sympathize with the mom (and some dad) bloggers who are up in arms about Motrin's latest marketing campaign, which uses "baby-wearing" as a way of trying to appeal to moms as potential customers.…

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