Marketing

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Some more video tips for marketers

Kevin Nalts is a marketer who currently works for a Fortune 100 company as a consumer-product director, and moonlights as a YouTube comedian, one whose channel is in the top 10 in the comedy section, with more than 24,000 subscribers and over 1.2 million channel views. He also writes a blog called Will Video For […]

Video secrets revealed! Give me a break

TechCrunch put up a post yesterday by someone named Dan Ackerman Greenberg (everyone else gets by with just two names, but for some reason Dan seems to need three) about how his company uses a variety of secret “black hat” techniques to get videos to go “viral,” and the post has caused a bit of […]

FreshBooks and the tale of the Triscuits

My friend Mike McDerment, who co-founded and runs the online-invoicing service FreshBooks (and is also a co-founder of the mesh conference), is getting some well-deserved props for a simple gesture of kindness that he and the company extended to a customer in Fiji. It seems that this particular user read on the FreshBooks’ blog about […]

BudTV gets a reprieve — and maybe that’s good

I must admit, when I read that BudTV had gotten a reprieve and was going to have its lease extended to next year, my first response was: Why? The site, an attempt to create a Funny or Die-style comedy video destination, was so painfully lame — despite the estimated $20-million that went into setting it […]

"The recipe for a disaster is easy…"

It was a couple of days ago now, but Nat Torkington of O’Reilly had a great post about the kerfuffle (or was it a schlemozzle — or a brouhaha?) over Google’s Health blog and how the blogger in charge there took a run at Michael Moore’s movie Sicko in an attempt to sell the virtues […]

about me

I'm a technology writer with The Globe and Mail in Toronto, and this is where I blog about things I come across on the Web. Feel free to leave a comment or use the contact form to send me an email.

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