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	<title>mathewingram.com/work &#187; Macworld</title>
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		<title>Yes, Apple rules &#8212; but&#8230; ho hum</title>
		<link>http://www.mathewingram.com/work/2006/01/10/yes-apple-rules-but-ho-hum/</link>
		<comments>http://www.mathewingram.com/work/2006/01/10/yes-apple-rules-but-ho-hum/#comments</comments>
		<pubDate>Wed, 11 Jan 2006 03:18:24 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Web2.0]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[iWeb]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[Macworld]]></category>

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		<description><![CDATA[I don&#8217;t want to add to my reputation as a wet blanket, and I would like to state for the record that I like Apple a lot &#8212; really. Their products are great, and I know that they dominate the digital music business and are raking in piles of cash, not to mention having really [...]]]></description>
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<p>I don&#8217;t want to add to my reputation as a wet blanket, and I would like to state for the record that I like Apple a lot &#8212; really. Their <a href="http://www.apple.com">products</a> are great, and I know that they dominate the <a href="http://www.apple.com/itunes">digital music</a> business and are raking in piles of cash, not to mention having really cool laptops and some <a href="http://www.apple.com/ilife">great software</a>. But I must admit that Steve Jobs&#8217; big <a href="http://engadget.com/2006/01/10/steve-jobs-keynote-live-from-macworld-2006/">keynote speech</a> at Macworld seemed a little, well&#8230; lacklustre. </p>
<p>I know that&#8217;s probably because I&#8217;m not a daily Apple user, and it&#8217;s also because I probably got a little too excited by reports from <a href="http://ThinkSecret.com" title="http://ThinkSecret.com" target="_blank">ThinkSecret.com</a> and others that the company was going to announce <a href="http://www.thinksecret.com/news/0601expo.html">a Mini-style DVR</a> or an entertainment hub, or even a giant HDTV <a href="http://www.powerpage.org/archives/2006/01/this_just_in_more_plasma_juice.html">with a computer in it</a>, and they didn&#8217;t. When you get all warmed up for faster-than-light drive, anything else seems like a letdown. Even the Tao of Mac <a href="http://the.taoofmac.com/space/blog/2006-01-10">wasn&#8217;t that impressed</a>.</p>
<p>At the same time though, Apple didn&#8217;t really announce anything that knocked my socks off, and Russell Beattie <a href="http://www.russellbeattie.com/notebook/1008739.html">seems to feel the same</a> (although he&#8217;s a known turncoat who renounced Apple and went back to Microsoft). Yes, the new MacBook sounds pretty good &#8212; but not radically, insanely great. And the new iWeb software sounds good too, and so does the oPod remote, and <a href="http://seattlepi.nwsource.com/business/255111_macjobs10ww.html">the other stuff</a>. But there was nothing really stand-up-and-shout-out-loud great. I guess selling a gazillion iPods and almost a billion songs is good enough.</p>
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