The company behind the I Can Has Cheezburger site, the leading purveyor of “lolcats” photos and related merchandise — as well as the always excellent Failblog.org and several other similar properties — has launched a new site called Engrish Funny, which features… yes, you guessed it: funny pictures. In this case, they are photos of T-shirts, store signs and retail products from Asian countries with mangled English printed on them (if this strikes you as familiar territory, it’s probably because engrish.net has been around for quite awhile).
As with I Can Has Cheezburger, however, which wasn’t the first to come up with LOLcats (that dubious honour goes to the popular 4chan network), the company known as Pet Holdings says it is hoping to put its own “spin” on the Engrish phenomenon. Pet Holdings’ other properties include I Has a Hot Dog (like LOLcats, but for dogs), the political site Pundit Kitchen (like LOLcats but with politicians), Totally Looks Like (celebrities and their lookalikes) and GraphJam.
According to co-founder Ben Huh, who talked with Mike Arrington on video in the TechCrunch founder’s backyard recently (embedded below), the company plans to launch some other sites soon, and also wants to work with some major media partners. The interesting part of the video for me, however, was when Huh started talking about pageviews and revenue. According to the Pet Holdings CEO, the sites get a total of about 3.3 million pageviews a day, and about 5 million unique visitors a month, with the majority of those going to I Can Has Cheezburger and the Failblog (in recent interviews, Huh has said that I Can Has Cheezburger gets about 1.4 million or 1.5 million or 2.2 million pageviews a day).