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	<title>mathewingram.com/work &#187; list</title>
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	<link>http://www.mathewingram.com/work</link>
	<description>... at the intersection of media, technology, business and the web</description>
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		<title>Facebook: Making a list, checking it twice</title>
		<link>http://www.mathewingram.com/work/2007/12/19/facebook-making-a-list-checking-it-twice/</link>
		<comments>http://www.mathewingram.com/work/2007/12/19/facebook-making-a-list-checking-it-twice/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 18:32:10 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social networks]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[list]]></category>

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		<description><![CDATA[Justin Smith at Inside Facebook has the 411 on a new feature on Facebook &#8212; everyone&#8217;s social-networking walled garden of choice, it seems. The site now allows you to create (gasp) lists of friends, and then easily send messages to one list or another (don&#8217;t worry, no one will see whether you&#8217;ve put your boss [...]]]></description>
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<p>Justin Smith at Inside Facebook has the 411 on <a href="http://www.insidefacebook.com/2007/12/19/facebook-friend-lists-let-you-manage-your-friends-more-effectively/">a new feature</a> on Facebook &#8212; everyone&#8217;s social-networking walled garden of choice, it seems. The site now allows you to create (gasp) lists of friends, and then easily <a href="http://www.allfacebook.com/2007/12/facebook-killer-feature-arrives/">send messages</a> to one list or another (don&#8217;t worry, no one will see whether you&#8217;ve put your boss or your high-school pal on the &#8220;Mostly Ignore&#8221; list). This comes along just as Mark Cuban is <a href="http://www.blogmaverick.com/2007/12/18/my-new-facebook-strategy-and-the-fb-power-level/">wrestling with</a> how to rank his 5,000 friends &#8212; so now he can create three lists: people more important than me (a small list, I&#8217;m sure); people as important as me (also small, I would imagine); and everyone else. Josh Catone at Read/Write Web is right though &#8212; the new feature needs privacy settings built in.</p>
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		<title>Andrew Dubber&#8217;s 20 things to know</title>
		<link>http://www.mathewingram.com/work/2007/06/19/andrew-dubbers-20-things-to-know/</link>
		<comments>http://www.mathewingram.com/work/2007/06/19/andrew-dubbers-20-things-to-know/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 04:00:46 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Social networks]]></category>
		<category><![CDATA[Web2.0]]></category>
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		<description><![CDATA[I&#8217;m kind of glad that Andrew Dubber &#8212; a professor of music in Britain &#8212; got threatened by a record industry executive for writing about downloading on his blog, because otherwise I never would have come across his New Music Strategies blog and that would have been a shame. He posts a lot of smart [...]]]></description>
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<p>I&#8217;m kind of glad that Andrew Dubber &#8212; a professor of music in Britain &#8212; <a href="http://www.mathewingram.com/work/2007/06/15/no-fair-im-telling-mom-about-your-blog/">got threatened</a> by a record industry executive for writing about downloading on his blog, because otherwise I never would have come across his New Music Strategies blog and that would have been a shame. He posts a lot of smart things about the music industry, and <a href="http://newmusicstrategies.com/2007/03/16/the-20-things-you-must-know-about-music-online/">his latest post</a> is no exception: it&#8217;s called 20 Things You Must Know About Music Online, and while I usually hate the &#8220;10 Things&#8221; style of list, this one is a keeper. His list includes:</p>
<p><strong>3. Opinion Leaders Rule</strong>: We know the importance of radio and press. There are now new opinion leaders who will tell your story with credibility. You need to find out who they are â€” or better yet, become one of them.</p>
<p><strong>6. Web 2.0</strong>:  Forget being a destination â€” become an environment. Let your customers tag and sort your catalogue. Open up for user-generated content. Your website is not a brochure â€” itâ€™s a place where people gather and connect with you and with each other.</p>
<p><strong>8. Cross-promote:</strong> Your online stuff is not a replacement for your offline stuff, and nor does it exist independently of it. Figure out how to make the two genuinely intersect.</p>
<p><strong>11. The Death of Scarcity</strong>: Understand that the economics of the internet is fundamentally different to the economics of the world of shelves and limited stock. Know that you could give away 2 million copies of your record in order to sell a thousand.</p>
<p><strong>20. Forget product</strong> â€” sell relationship: The old model of music business is dominated by the sale of an individual artefact for a set sum of money. iTunes is still completely old school. The new model is about starting an ongoing economic relationship with a community of fans.</p>
<p>I encourage you to read <a href="http://newmusicstrategies.com/2007/03/16/the-20-things-you-must-know-about-music-online/">the entire thing</a>.</p>
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