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	<title>mathewingram.com/work &#187; Kinsley</title>
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		<title>Newspapers: Dead, or just evolving?</title>
		<link>http://www.mathewingram.com/work/2006/01/08/newspapers-dead-or-just-evolving/</link>
		<comments>http://www.mathewingram.com/work/2006/01/08/newspapers-dead-or-just-evolving/#comments</comments>
		<pubDate>Sun, 08 Jan 2006 23:41:18 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Web2.0]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Kinsley]]></category>
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		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[readership]]></category>
		<category><![CDATA[Slate]]></category>

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		<description><![CDATA[Michael Kinsley &#8212; who gave up a prestigious print job to run Slate.com magazine way back during the first Internet bubble and has since gone back to the print world &#8212; has a nice column in Slate and the Washington Post. about the death of newspapers, entitled &#8220;Black, White and Dead All Over.&#8221; The piece [...]]]></description>
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<p><a href="http://www.latimes.com/news/opinion/la-bio-kinsley-b,0,789953.blurb">Michael Kinsley</a> &#8212; who gave up a prestigious print job to run <a href="http://Slate.com" title="http://Slate.com" target="_blank">Slate.com</a> magazine way back during the first Internet bubble and has since gone back to the print world &#8212; has a nice column in <a href="http://www.slate.com/id/2133847/">Slate</a> and the <a href="http://www.washingtonpost.com/wp-dyn/content/article/2006/01/06/AR2006010601495.html">Washington Post</a>.  about the death of newspapers, entitled &#8220;Black, White and Dead All Over.&#8221;</p>
<p>The piece &#8212; which Jeff Jarvis of Buzzmachine calls <a href="http://www.buzzmachine.com/index.php/2006/01/07/black-and-white-and-dead-all-over/">&#8220;cute&#8221;</a> (although I&#8217;m not sure that&#8217;s a compliment) &#8212; does a nice job of describing how absurd the newspaper business seems now, cutting down trees and mashing them into pulp and printing stuff on them, then shipping them to people&#8217;s doorsteps in little plastic bags, all so they can throw 80 per cent of it in the garbage.</p>
<p>Kinsley&#8217;s essay is a little short on solutions, although he does mention that newspapers &#8220;have got the content.&#8221; Jeff does a better job of putting his finger on the light at the end of the tunnel in <a href="http://www.buzzmachine.com/index.php/2006/01/07/black-and-white-and-dead-all-over/">his post,</a> in which he points out that newspapers have a chance to remain relevant provided they realize that &#8220;this is about control, about finding, packaging, editing, judging sources on our own.&#8221; </p>
<p>It&#8217;s interesting to note that while newspaper readership <a href="http://www.editorsweblog.org/print_newspapers//2005/11/us_26_per_cent_decrease_in_average_weekd.php">is declining</a>, online news readership <a href="http://www.naa.org/utilartpage.cfm?TID=NR&#038;AID=6961">continues to grow</a>. It still isn&#8217;t <a href="http://www.editorsweblog.org/analysis//2005/11/implications_of_moving_newspapers_online.php">making up for the decline</a>, however, and online readers still aren&#8217;t <a href="http://www.editorsweblog.org/analysis/2005/11/newspaper_circulation_must_be_redefined.php#more">worth as much</a> as print readers, but they are growing. And newspapers had better get them <a href="http://www.yelvington.com/item.php?id=1458">while they&#8217;re young</a>.</p>
<p><b>Update:</b></p>
<p>My friend Stuart asked me whether I thought newspapers are dying, and here&#8217;s what I told him:  I don&#8217;t think newspapers are dying, any more than radio is dead.  That said, however, radio isn&#8217;t exactly a thriving medium, and neither are newspapers.  I think the Internet has just increased the pressures that were already weighing on the newspaper business from television and other factors competing for people&#8217;s attention &#8212; and in a way I think the Internet offers a way out of the cul-de-sac papers are in.</p>
<p>I think there will always be people who read the newspaper, and want to read the newspaper &#8212; but there are likely to be fewer of them (just as there are fewer people who sit and listen to the radio every chance they get).  But if anything there&#8217;s an even greater appetite for information and relevance and context, and that&#8217;s what journalism is designed to provide.  Whether it&#8217;s done in paper or on the Internet isn&#8217;t really the point, it seems to me.  But if newspapers don&#8217;t get doing it, then someone else will. And I think that&#8217;s <a href="http://www.buzzmachine.com/index.php/2006/01/07/black-and-white-and-dead-all-over/">Jeff&#8217;s point as well</a>.</p>
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