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	<title>mathewingram.com/work &#187; Intense Debate</title>
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		<title>Things just got tough for Disqus</title>
		<link>http://www.mathewingram.com/work/2008/09/23/things-just-got-tough-for-disqus/</link>
		<comments>http://www.mathewingram.com/work/2008/09/23/things-just-got-tough-for-disqus/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 01:55:50 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Comment]]></category>
		<category><![CDATA[Disqus]]></category>
		<category><![CDATA[Intense Debate]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/?p=2697</guid>
		<description><![CDATA[One of the announcements that came out of the TechStars event today was that Automattic, the parent company of WordPress, has acquired the hosted blog-comment service Intense Debate for an undisclosed amount. You can read WordPress founder Matt Mullenweg&#8217;s thoughts about it, as well as those of Automattic CEO Toni Schneider and Intense Debate co-founder [...]]]></description>
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<p>One of the announcements that came out of the TechStars event today was that Automattic, the parent company of WordPress, has acquired the hosted blog-comment service Intense Debate for an undisclosed amount. You can read WordPress founder Matt Mullenweg&#8217;s <a href="http://ma.tt/2008/09/intense-debate-goes-automattic/">thoughts about it</a>, as well as those of Automattic CEO <a href="http://toni.org/2008/09/23/automattic-acquires-intensedebate/">Toni Schneider</a> and Intense Debate co-founder <a href="http://www.intensedebate.com/blog/2008/09/23/automattic-acquires-intensedebate/">Jon Fox</a>, and you can also read some comments <a href="http://blog.disqus.net/2008/09/23/looking-to-the-future-of-discussion/">from Daniel Ha</a>, the founder of Disqus, the hosted blog-comment service that is probably Intense Debate&#8217;s single biggest competitor in the comment-o-sphere.</p>
<p>In his blog post and in <a href="http://mashable.com/2008/09/23/automattic-acquires-intensedebate/">comments made</a> to Mashable&#8217;s Adam Ostrow about the deal, Daniel is very diplomatic about the acquisition, saying it was a good move for Automattic and Intense Debate, and that &#8220;I think Disqus (and others in the space) will continue to work harder on offerings for users of WordPress and the many other platforms.â€ One of the main financial backers behind Disqus &#8212; <a href="http://avc.blogspot.com">Fred Wilson</a> of Union Square Ventures &#8212; took the same line in comments to me via Twitter. &#8220;Its great for the 3rd party comment system market,&#8221; he said. &#8220;It validates the category.&#8221;</p>
<p><span id="more-2697"></span></p>
<p>All that said, however, there&#8217;s little doubt that this is <a href="http://bhc3.wordpress.com/2008/09/23/wordpress-acquires-intense-debate-disqus-just-got-big-competition/">going to put</a> some pressure on Disqus. WordPress is undoubtedly going to integrate Intense Debate into its platform in a pretty major way, and will also push it to all of the millions of bloggers who use either <a href="http://Wordpress.com" title="http://Wordpress.com" target="_blank">WordPress.com</a> or hosted WordPress (as I do). That&#8217;s going to have an effect on adoption rates, there&#8217;s no question. Fred said in his message that he hopes there is a level playing field: &#8220;I hope WP doesn&#8217;t play favorites,&#8221; he said. &#8220;Bloggers need choice.&#8221;</p>
<p>For my part, I remain a satisfied user of Disqus.</p>
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