<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>mathewingram.com/work &#187; info</title>
	<atom:link href="http://www.mathewingram.com/work/tag/info/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mathewingram.com/work</link>
	<description>... at the intersection of media, technology, business and the web</description>
	<lastBuildDate>Sun, 13 Jan 2013 19:42:36 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5</generator>
		<item>
		<title>Google: Don&#8217;t cross the &quot;activity streams&quot;</title>
		<link>http://www.mathewingram.com/work/2007/09/11/google-dont-cross-the-activity-streams/</link>
		<comments>http://www.mathewingram.com/work/2007/09/11/google-dont-cross-the-activity-streams/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 00:52:50 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Web2.0]]></category>
		<category><![CDATA[info]]></category>
		<category><![CDATA[reader]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/09/11/google-dont-cross-the-activity-streams/</guid>
		<description><![CDATA[Egon: &#8220;There&#8217;s something very important I forgot to tell you.&#8221; Venkman: &#8220;What?&#8221; Egon: &#8220;Don&#8217;t cross the streams.&#8221; Venkman: &#8220;Why?&#8221; Egon: &#8220;It would be bad.&#8221; According to a leaked video from an internal Google briefing &#8212; first reported by a commenter called &#8220;fanboy&#8221; at Google Blogoscoped and expanded on by Ionut Alex. Chitu at Google Operating [...]]]></description>
				<content:encoded><![CDATA[<p><i>Egon: &#8220;There&#8217;s something very important I forgot to tell you.&#8221;</p>
<p>Venkman: &#8220;What?&#8221;</p>
<p>Egon: &#8220;Don&#8217;t cross the streams.&#8221;</p>
<p>Venkman: &#8220;Why?&#8221;</p>
<p>Egon: &#8220;It would be bad.&#8221;</i></p>
<p>According to a leaked video from an internal Google briefing &#8212; first reported by a commenter called <a href="http://blogoscoped.com/archive/2007-09-11-n21.html">&#8220;fanboy&#8221;</a> at Google Blogoscoped and expanded on by <a href="http://googlesystem.blogspot.com/2007/09/google-reader-numbers.html">Ionut Alex. Chitu</a> at Google Operating System &#8212; the company plans to tie together some of the strands of social information it has through Google Reader and other services into what it apparently refers to as &#8220;activity streams.&#8221; </p>
<p>The idea seems to be that your RSS feeds and your Calendar events and GTalk updates and your blog postings could all be turned into a single stream of information, which others could subscribe to. As more than <a href="http://googlesystem.blogspot.com/2007/09/google-intends-to-integrate-its-social.html">one person</a> has mentioned, this sounds very much like a Facebook feed, which contains everything from status updates to photos that have been posted.</p>
<p>There aren&#8217;t a whole lot of details on these new plans &#8212; which go by the code name Maka or <a href="http://blogoscoped.com/archive/2007-09-11-n21.html">Mocha</a> or possibly <a href="http://blogs.zdnet.com/BTL/?p=6223">Makamaka</a>, depending on who you believe &#8212; but I think such a feature is a smart move for Google to make. </p>
<p>It&#8217;s ironic that Facebook&#8217;s unified feed, which caused so much consternation when it was first released, is a huge part of what makes the site so sticky &#8212; being able to see what all of your contacts are up to in a single glance is very addictive. Google has a bunch of useful apps like Gmail and Reader and so on, but they aren&#8217;t tied together very well. Mocha could change that.</p>
<p><strong>Note:</strong> There are also some pretty amazing stats about Google Reader in the video briefing, including <a href="http://blogoscoped.com/archive/2007-09-11-n21.html">the fact that</a> the back-end for the Reader (which apparently serves as the back-end for other Google apps that involve feeds) has 10 terabytes of data and 8 million feeds, and that Google plans to add feed recommendations and other social features soon.</p>
<p><b>Further reading:</b></p>
<p>MG Siegler at ParisLemon says Google appears to be moving in the direction he <a href="http://www.parislemon.com/2007/09/google-to-finally-get-its-social-act.html">has been hoping</a> it would for some time now, and Danny Sullivan at Search Engine Land <a href="http://searchengineland.com/070912-080055.php">has some thoughts</a> on the various features Google seems to be looking at &#8212; including possibly allowing comments on Google Reader shared items, which is a bit of a sticky subject as <a href="http://www.techcrunch.com/2007/09/11/google-may-add-comment-feature-on-shared-reader-feeds/">this TechCrunch post</a> outlines.</p>
<p><b>Update:</b></p>
<p>Philipp Lenssen of Google Blogoscoped says in a comment here that he has reason to believe the proper name for Google Reader&#8217;s new project is &#8220;Maka-Maka.&#8221; Not sure what the name is supposed to mean &#8212; all I could find out from a Google search was that Maka-Maka is the name of a popular &#8220;manga&#8221; (or adult) comic involving two female friends <a href="http://www.animenewsnetwork.com/encyclopedia/manga.php?id=6328">who become lovers</a>, and that the word &#8220;maka&#8221; in Hawaiian means &#8220;eye.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mathewingram.com/work/2007/09/11/google-dont-cross-the-activity-streams/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>
