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influentials

Influence isn’t all-or-nothing

by Mathew on January 28, 2008 · Comments

There’s lots of commentary today about my friend Clive Thompson’s piece in Fast Company magazine on researcher Duncan Watts, who argues that much of author Malcolm Gladwell’s book The Tipping Point just isn’t true — that is, the idea that there are “influencers” who can make products or services succeed or fail simply by adopting [...]

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