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		<title>Google tiptoes into the homepage game</title>
		<link>http://www.mathewingram.com/work/2006/01/07/google-tiptoes-into-the-homepage-game/</link>
		<comments>http://www.mathewingram.com/work/2006/01/07/google-tiptoes-into-the-homepage-game/#comments</comments>
		<pubDate>Sat, 07 Jan 2006 22:01:55 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Web2.0]]></category>
		<category><![CDATA[Current]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[homepage]]></category>
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		<description><![CDATA[Kudos to Phil Lenssen of Google Blogoscoped &#8211; and a reader who emailed him &#8211; for pointing out that Dell is shipping PCs with a branded home page powered by Google&#8217;s customizable portal, an Ajax-driven feature not unlike Microsoft&#8217;s live.com or (my personal favourite) netvibes.com. The page has a toolbar at the top that features [...]]]></description>
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<p>Kudos to Phil Lenssen of Google Blogoscoped &#8211; and a reader who emailed him &#8211; for <a href="http://blog.outer-court.com/archive/2006-01-07-n54.html">pointing out</a> that Dell is shipping PCs with a branded home page powered by Google&#8217;s <a href="http://www.google.com/ig">customizable portal</a>, an Ajax-driven feature not unlike Microsoft&#8217;s <a href="http://live.com" title="http://live.com" target="_blank">live.com</a> or (my personal favourite) <a href="http://netvibes.com" title="http://netvibes.com" target="_blank">netvibes.com</a>. The page has a toolbar at the top that features links to Dell services, as well as boxes of Dell content, but they can be moved around and other things can be added.</p>
<p>And the Dell page isn&#8217;t the only one out there: Someone commenting on the Blogoscoped post pointed out that Current Communications, which provides broadband over power lines, also has <a href="http://www.google.com/ig/current">a custom page</a> powered by Google, which owns <a href="http://www.lightreading.com/document.asp?doc_id=76942">a stake in Current</a>. The next question, of course, is so what? </p>
<p>Paul Kedrosky might be right when <a href="http://paul.kedrosky.com/archives/002355.html">he says that</a> the home page venture could be as significant as the <a href="http://www.mathewingram.com/work/index.php/2006/01/05/google-pack-colour-me-confused/">Google software pack</a>, but as one poster on Paul&#8217;s blog noted, trying to take control of the home page is <i>so</i> 1990&#8242;s. Does it even matter any more? Perhaps. In any case, it&#8217;s an interesting move &#8211; and <a href="http://www.micropersuasion.com/2006/01/another_cobrand.html">Steve Rubel is right</a>, someone should be writing about this (other than me, that is).</p>
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