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	<title>mathewingram.com/work &#187; grand_central</title>
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		<title>Is Google getting serious about mobile&#063;</title>
		<link>http://www.mathewingram.com/work/2007/06/25/is-google-getting-serious-about-mobile/</link>
		<comments>http://www.mathewingram.com/work/2007/06/25/is-google-getting-serious-about-mobile/#comments</comments>
		<pubDate>Mon, 25 Jun 2007 15:58:08 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Social networks]]></category>
		<category><![CDATA[Web2.0]]></category>
		<category><![CDATA[grand_central]]></category>
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		<description><![CDATA[There are reports floating about the tech-blogosphere that Google is going to buy GrandCentral, the mobile startup that gives you a single phone number that can then be directed to any number you choose &#8212; or to email, etc; in other words, a single point of mobile contact (of course, this holy grail isn&#8217;t available [...]]]></description>
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<p>There are reports <a href="http://www.techcrunch.com/2007/06/24/google-to-acquire-grand-central-for-50-million/">floating about</a> the tech-blogosphere that Google is going to buy GrandCentral, the mobile startup that gives you a single phone number that can then be directed to any number you choose &#8212; or to email, etc; in other words, a single point of mobile contact (of course, this holy grail isn&#8217;t available to Canadians, as far as I know). I must admit that the first word that popped into my head when I read <a href="http://www.techcrunch.com/2007/06/24/google-to-acquire-grand-central-for-50-million/">the report</a> at TechCrunch was: Dodgeball.</p>
<p><img class="left" src='http://www.mathewingram.com/work/wp-content/uploads/snipshot_e4x3k6uo7w6.jpg' alt='snipshot_e4Ã—3k6uo7w6.jpg' />Remember Dodgeball? A very interesting mobile 2.0-type of application &#8212; way ahead of its time, in fact &#8212; that used geo-location as the foundation of a mobile social network, a little like <a href="http://Plazes.com" title="http://Plazes.com" target="_blank">Plazes.com</a> is trying to do with the Web. Fantastic idea, I thought. Google <a href="http://www.techmeme.com/070625/p3#a070625p3">bought the company</a> in 2005, and there was a huge amount of excitement about Google getting into the mobile software arena at that time. And what came of it? Bupkis, as New Yorkers like to say (incidentally, bupkis is <a href="http://www.answerbag.com/q_view/22548">a Yiddish word meaning &#8220;beans,&#8221;</a> but the phrase means something so small as to be worthless). Dodgeball is still around, but not much has happened with it as far as integrating it with anything. </p>
<p>Google also <a href="http://www.businessweek.com/technology/content/aug2005/tc20050817_0949_tc024.htm">bought Android</a> around the same time, including Andy Rubin &#8212; who founded Danger, the company behind the Sidekick &#8212; and nothing much has happened there either, at least as far as anyone knows (the founders of Dodgeball recently left Google and made <a href="http://www.flickr.com/photos/dpstyles/460987802/">no secret of their frustration</a>). Could all of these assets &#8212; and others such as Reqwireless, the Canadian mobile software company that Google bought last year &#8212; become something real? Who knows.</p>
<p>There are still lots of rumours floating around about <a href="http://www.theregister.co.uk/2007/03/16/google_phone_confirmed/">the secret Google phone</a> project, which is reportedly a personal interest of Larry Page&#8217;s, and involves Andy Rubin and a host of others on a Sidekick-like device. Of course, others say that&#8217;s all bollocks, and the Google phone amounts to nothing more than bundling deals with other phone makers to install mobile versions of Gmail, etc.</p>
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