Posts tagged as:

godin

Seth Godin, marketing guru extraordinaire, has an interesting post about how the New York Times has missed the boat and is fighting the wrong war (to mix a couple of metaphors). In it, he puts his finger on one of the biggest factors that make it hard for newspapers in general -- the one I…

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As usual, I can't remember where I came across this one (if it was in your feed, let me know and I will send a virtual shout-out), but it's a great clip of legendary management theorist Tom Peters and marketing guru Seth Godin (who looks a lot like a "house elf" from the Harry Potter…

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Cartoonist and wine-marketing genius Hugh Macleod of Gaping Void asked marketing guru Seth Godin some questions recently, which he has posted on his blog. One of my favourites is when Hugh asks Seth what the hardest lessons are for a first-time author to learn: "Books are souvenirs that hold ideas. Ideas are free. If no…

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Although I'm pretty sure his post is intended as advice for marketing people and that sort, I think Seth Godin has some great advice in his post on how to "Write Like a Blogger." In it he provides a short list of tips for writing effectively for an audience. To me, these suggestions make sense…

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