Why media outlets want Facebook Connect

Want to know why so many media outlets are excited about the idea of using Facebook Connect? Staci Kramer at PaidContent provides some clues in her interview with Huffington Post CEO Eric Hippeau:

At my request, HuffPo supplied some details: Facebook referral traffic is up 48 percent since the launch—and the already-heavy volume of comments jumped to 2.2 million from 1.7 million in July. Fifteen percent of HuffPo comments now come from Facebook. In September, Facebook referrals accounted for 3.5 million visits, up 190 percent from June and 500 percent from January. Those numbers continue to build, according to HuffPo’s internal stats.

read the rest at paidcontent.org

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