Embargoes: Thanks but no thanks

There’s been a bit of a conversation going on lately — both out in the open, on blogs like Louis Gray’s and Profy and others, as well as behind the scenes on FriendFeed — about the value of embargoes. For anyone who doesn’t know, an embargo is when a PR or marketing company asks a journalist to sit on a press release and not write about it until a certain date. Companies (or their PR firms) ask me for them all the time, and I say no in almost every case. Why? Because I think that embargoes do a lot more for the companies that ask for them than they do for the journalist (or blogger) who agrees to abide by them.

The classic argument in favour of embargoes — as described by Rick Turoczy in a guest post on Centernetworks a while back — is that they “give journalists and bloggers time to research a story” before they write about it. In most cases, to be honest, that is complete crap. In other words, that might be a nice justification for the embargo, but in practice I would argue that it rarely happens. What happens is that everyone who abides by the embargo comes out with a nicely-packaged story that hits all the points from the press release, and they all come out at the same time. How does that really help anyone?

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