At least that’s what Microsoft general counsel Brad Smith says in this post by John Battelle, who interviewed him. Smith also tries to defend MSFT’s position that the deal should be blocked. Scoble has some thoughts about why DoubleClick might have gone with Google.
Maybe that’s why Microsoft passed on DoubleClick and let Google take it away for $3.1-billion — so then the Redmond-based behemoth could jump up and down (NYT link) and wave its arms and complain about how big, bad Google is taking control of online advertising. After all, isn’t there a law or something about how [...]
First heard this via the fastest newswire in the business, otherwise known as Robert Scoble’s Twitter feed: Google is buying DoubleClick for $3.1-billion (the New York Times has a story here, TechCrunch has it here and Om has it here. As reported in various places, the search engine was widely rumoured to be looking at [...]