<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>mathewingram.com/work &#187; Danger</title>
	<atom:link href="http://www.mathewingram.com/work/tag/danger/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mathewingram.com/work</link>
	<description>... at the intersection of media, technology, business and the web</description>
	<lastBuildDate>Sat, 09 Jul 2011 15:34:04 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Microsoft buys Danger, renames it Safety</title>
		<link>http://www.mathewingram.com/work/2008/02/11/microsoft-buys-danger-renames-it-safety/</link>
		<comments>http://www.mathewingram.com/work/2008/02/11/microsoft-buys-danger-renames-it-safety/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 16:27:59 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Danger]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/2008/02/11/microsoft-buys-danger-renames-it-safety/</guid>
		<description><![CDATA[It&#8217;s been awhile since Microsoft did anything really game-changing in the mobile space. Windows Mobile devices, and they work fine most of the time, but they are about as exciting as dry toast (of course, if you&#8217;re British, dry toast is pretty exciting). Now, Microbeast seems to want to step up its game, with the [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.mathewingram.com%2Fwork%2F2008%2F02%2F11%2Fmicrosoft-buys-danger-renames-it-safety%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.mathewingram.com%2Fwork%2F2008%2F02%2F11%2Fmicrosoft-buys-danger-renames-it-safety%2F&amp;source=mathewi&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<p>It&#8217;s been awhile since Microsoft did anything really game-changing in the mobile space. Windows Mobile devices, and they work fine most of the time, but they are about as exciting as dry toast (of course, if you&#8217;re British, dry toast is pretty exciting). Now, Microbeast seems to want to step up its game, with the <a href="http://www.microsoft.com/presspass/press/2008/feb08/02-11RobinAcquisitionPR.mspx">purchase of Danger Inc</a>., maker of the Sidekick. But will it bring any life to Microsoft&#8217;s mobile efforts?</p>
<p>Like my recuperating friend Om Malik at GigaOm, I&#8217;ve been following Danger <a href="http://gigaom.com/2008/02/11/holy-smokes-microsoft-buys-danger-maker-of-sidekick/">from the early days</a>, when Andy Rubin started the company and got backing from some senior VC types to shake things up in the mobile space. And the Sidekick handset did that &#8212; even the first version, which was kind of clunky, was a pleasure to use, with its flip-out swivelling screen and keypad, and the focus on instant messaging and text messaging.</p>
<p>The mobile industry is a pretty vicious place, though, and Danger was arguably underfunded from the beginning. It was also (as Om notes) a closed system, and so didn&#8217;t get a lot of juice from downloadable apps or plugins. And Andy Rubin has since left the company and is now running Google&#8217;s <a href="http://gizmodo.com/354849/android-hands+on-video-its-fast-its-still-not-there">mobile Android project</a>. I see the Microsoft acquisition going one of two ways: Danger could bring some creativity into Microsoft, or the beast from Redmond could crush all the life out of the tiny startup. I&#8217;ll leave you to guess which of the two is more likely.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mathewingram.com/work/2008/02/11/microsoft-buys-danger-renames-it-safety/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>

