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	<title>mathewingram.com/work &#187; Cringely</title>
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		<title>Bob Cringely does his Dorothy impression</title>
		<link>http://www.mathewingram.com/work/2008/02/08/bob-cringely-does-his-dorothy-impression/</link>
		<comments>http://www.mathewingram.com/work/2008/02/08/bob-cringely-does-his-dorothy-impression/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 16:58:20 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social networks]]></category>
		<category><![CDATA[Cringely]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/2008/02/08/bob-cringely-does-his-dorothy-impression/</guid>
		<description><![CDATA[Robert X. Cringely, the pseudonymous tech guru who writes a column for PBS, gives us the benefit of his decades of wisdom on the whole Microsoft and Yahoo front in a post entitled The Men Behind The Curtain. Not only does he give us the benefit of his wisdom, in fact, but he spends the [...]]]></description>
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<p>Robert X. Cringely, the pseudonymous tech guru who writes a column for PBS, gives us the benefit of his decades of wisdom on the whole Microsoft and Yahoo front in <a href="http://www.pbs.org/cringely/pulpit/2008/pulpit_20080208_004240.html">a post entitled</a> <em>The Men Behind The Curtain</em>. Not only does he give us the benefit of his wisdom, in fact, but he spends the first part of the column telling us how he&#8217;s going to give us the benefit of his wisdom, and how we should all be damn glad about it.</p>
<blockquote><p>&#8220;The big question was whether the passage of seven days would make pointless anything I would have to say. So I waited and waited, and it is a testament to the shallowness and endless repetition of both the tech and business media that there is still plenty to say about the deal, the true nature of which few people yet understand.&#8221;</p></blockquote>
<p>It almost has a Moses-like, quasi-Biblical flavour to it, doesn&#8217;t it? &#8220;The true nature of which few people yet understand.&#8221; Thank God that Bob is around, to sift through the nonsense on the Interweb and tell us what really matters. He then launches into an extended metaphor about how Yahoo is really the Cowardly Lion and Microsoft is really the Tin Man &#8212; because Yahoo needs more courage and Microsoft needs more heart. Get it? </p>
<p>I&#8217;m okay with that part, actually. But the big revelation&#8230; wait for it&#8230; is that Yahoo has been scared ever since it bought Mark Cuban&#8217;s <a href="http://Broadcast.com" title="http://Broadcast.com" target="_blank">Broadcast.com</a> for $5.7-billion. So first of all, we&#8217;re supposed to believe that a deal the company did almost 10 years ago has kept it from achieving greatness, and second of all we&#8217;re supposed to be grateful to Bob for having the wisdom and the insight that it takes to deliver that kind of fascinating tidbit.</p>
<p>Matt Gertner at AllPeers goes into <a href="http://www.allpeers.com/blog/2008/02/08/the-rise-and-fall-of-the-tech-blogosphere/">an extended rant</a> about the uselessness of the blogosphere, and how he only reads people like Cringely now, and the New York Times &#8212; but what exactly have we gained by reading Bob? Not much, I would argue. And on top of that, as <a href="http://www.allpeers.com/blog/2008/02/08/the-rise-and-fall-of-the-tech-blogosphere/#comment-188708">a commenter notes</a>, he gets a key fact wrong: he calls it an all-cash deal, when it&#8217;s actually cash and stock. But then Bob has <a href="http://en.wikipedia.org/wiki/Robert_X._Cringely#Stanford">a way with</a> the facts.</p>
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		<title>Boot Camp a step, but not the holy grail</title>
		<link>http://www.mathewingram.com/work/2006/04/09/boot-camp-a-step-but-not-the-holy-grail/</link>
		<comments>http://www.mathewingram.com/work/2006/04/09/boot-camp-a-step-but-not-the-holy-grail/#comments</comments>
		<pubDate>Sun, 09 Apr 2006 18:04:30 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[BootCamp]]></category>
		<category><![CDATA[Cringely]]></category>
		<category><![CDATA[OSX]]></category>
		<category><![CDATA[virtualization]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/?p=258</guid>
		<description><![CDATA[It occurred to me as I read all the other reactions &#8211; pro and con &#8211; to Apple&#8217;s Boot Camp announcement that I hadn&#8217;t written here about my reaction to it (assuming anyone really cares), which is a little odd considering that the desire to boot both Apple&#8217;s OS X and Windows is something I&#8217;ve [...]]]></description>
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<p>It occurred to me as I read all the other reactions &#8211; pro and con &#8211; to Apple&#8217;s Boot Camp announcement that I hadn&#8217;t written here about my reaction to it (assuming anyone really cares), which is a little odd considering that the desire to boot both Apple&#8217;s OS X and Windows is something <a href="http://www.mathewingram.com/work/index.php/2006/01/14/the-hunger-for-an-apple-windows-dual-boot/">I&#8217;ve blogged about before</a>. I guess I was so busy writing about the news for the Globe and Mail&#8217;s dead-tree edition (the story is <a href="http://www.theglobeandmail.com/servlet/story/RTGAM.20060406.gtrapple06/BNStory/Technology/einsider/">here</a>) that I never got around to blogging it. </p>
<p>The bottom line is that I think <a href="http://www.apple.com/macosx/bootcamp/">Boot Camp</a> is a good thing, and an interesting step for Apple to take, but it&#8217;s mostly interesting for what it implies about the future rather than what it means right now. In many ways, it&#8217;s a natural extension of the <a href="http://www.apple.com/pr/library/2005/jun/06intel.html">move to Intel chips</a>, which coincidentally was also one of those things many people (including me) said was probably just a wild rumour and would never happen. When it comes to booting Windows on Intel Macs, right up until the announcement of Boot Camp most people seemed to think that doing so would be something only determined hackers would be able to achieve. Now anyone can do it, as <a href="http://winsupersite.com/reviews/apple_boot_camp.asp">Paul Thurrott</a> and others including Walt Mossberg have described.</p>
<p>Will people want to do it? Sure they will. I might even give it a shot just to see how it works (Alec says <a href="http://saunderslog.com/2006/04/09/mac-boot-camp-catching-a-falling-knife/">he might too</a>). But let&#8217;s face it &#8211; rebooting all the time is a major pain in the ass. I do it from time to time to switch from Windows to Linux, but it still bugs me because you have to shut everything down and you can&#8217;t move or copy things from one session to another. Like many people, I think the dual-boot option is just a step on <a href="http://blogs.zdnet.com/Ou/?p=158">the road to true &#8220;virtualization,&#8221;</a> which will use better software tools and new processors to allow operating system to run side by side seamlessly &#8211; at the moment, running things like VMWare and VirtualPC gives you a kind of slowed-down version of the OS you can only use for non-processor intensive applications (in other words, no games).</p>
<p>The real question, of course, is what the long-term strategic implications of the move are. Is Apple planning &#8211; as people like <a href="http://www.pbs.org/cringely/pulpit/pulpit20060406.html">Robert X. Cringely</a> argue &#8211; to allow anyone to run Mac OS on any old PC eventually? This debate seems to have degenerated into a question of whether Cringley (whose real name is Mark Stephens) <a href="http://www.boosman.com/blog/2006/04/cringely_on_os_x_for_pcs.html">is an idiot or not</a>, but for me the issue is what Apple sees as its core business. Is selling the OS its core business, or is the OS just a tool for winning converts to Apple hardware? </p>
<p>For what it&#8217;s worth, I think that Apple makes a lot more money from hardware than software, and would be happy to trade smaller sales (or less growth) in the Mac OS for a larger proportion of PC hardware sales &#8211; and a better chance of pushing its hardware sales into the living room and home-theatre direction. Kind of like Sony used to be, I guess, except better.</p>
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		<title>Google takes over the Internet</title>
		<link>http://www.mathewingram.com/work/2005/11/17/google-takes-over-the-internet/</link>
		<comments>http://www.mathewingram.com/work/2005/11/17/google-takes-over-the-internet/#comments</comments>
		<pubDate>Thu, 17 Nov 2005 21:50:00 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Web2.0]]></category>
		<category><![CDATA[Cringely]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/index.php/2005/11/17/google-takes-over-the-internet/</guid>
		<description><![CDATA[Robert X. Cringely has an interesting theory about why Google has been buying all that dark fibre everyone says it has been acquiring: to take over the Internet &#8212; but in a good way. &#8220;The probable answer lies in one of Google&#8217;s underground parking garages in Mountain View,&#8221; he says. &#8220;There, in a secret area [...]]]></description>
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<p>Robert X. Cringely has <a href="http://www.pbs.org/cringely/pulpit/pulpit20051117.html">an interesting theory about why Google has been buying all that dark fibre</a> everyone says it has been acquiring: to take over the Internet &#8212; but in a good way. </p>
<p>&#8220;The probable answer lies in one of Google&#8217;s underground parking garages in Mountain View,&#8221; he says. &#8220;There, in a secret area off-limits even to regular GoogleFolk, is a shipping container. But it isn&#8217;t just any shipping container. This shipping container is a prototype data center. Google hired a pair of very bright industrial designers to figure out how to cram the greatest number of CPUs, the most storage, memory and power support into a 20- or 40-foot box. We&#8217;re talking about 5000 Opteron processors and 3.5 petabytes of disk storage that can be dropped-off overnight by a tractor-trailer rig. The idea is to plant one of these puppies anywhere Google owns access to fiber, basically turning the entire Internet into a giant processing and storage grid.&#8221;</p>
<p>This idea makes a lot of sense. Google&#8217;s specialty consists of taking vast amounts of data and analyzing, collating, searching, sorting and displaying it. It does all this with <a href="http://en.wikipedia.org/wiki/Google_platform">in excess of 60,000 or so servers</a> running as a giant distributed computer. So why not distribute nodes to where the they can jack right into the high-speed backbone of the Internet? That makes running things such as a Google distributed Office suite &#8212; or any other feature, service or application Google feels like providing &#8212; both easier and faster. Cringley figures the company could do it for about $1-billion. Considering the company is worth about $110-billion or so at the moment, and has $7.5-billion in cash, that shouldn&#8217;t be very tough.</p>
<p>Dan Dodge <a href="http://dondodge.typepad.com/the_next_big_thing/2005/11/google_data_cen.html">points to Cringley&#8217;s take</a> as well, as does <a href="http://mp.blogs.com/mp/2005/11/ss_3.html">Michael Parekh</a>.</p>
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