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As predicted by many Google-watchers, the “Google Trends for websites” offering that launched on the weekend was just the appetizer — an aperitif, if you will. The main course launched today (as reported by the WSJ, and is a website-analytics service that appears to be aimed directly at the leading analytics companies, comScore and Nielsen, [...]
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Earlier this week, comScore released a report looking at Google’s click-through rates for January, which showed a precipitous decline — and that in turn caused a similar precipitous decline in the company’s share price, slicing about $15-billion or so worth of market value from the stock in a single day’s worth of trading. Now, the [...]
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(cross-posted from my Globe and Mail blog) Outside of the geek-o-sphere, the term widget is often used interchangeably with words like gizmo or gadget or doodad (or the somewhat less popular doohickey) or thingamajig. All of these terms are used to describe a device or thing that either doesn’t have a name — or at least not [...]
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So here’s the scenario: You’re surfing the web, and you come across a webpage that includes an ad for Volvo. When you hit the page, it drops a “cookie” on your machine, and then for the next few weeks (or months) the traffic-tracking firm comScore Media Metrix follows you around the Internet to see whether [...]
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Matt Marshall over at SiliconBeat makes a point that is definitely worth making — and one that apparently has to be made over and over again before people get it — which is that Web analytics is (to put it mildly) an inexact science. In fact, looking at the Web-traffic numbers reported by Hitwise, Alexa, [...]
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