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		<title>Apple and the future of music</title>
		<link>http://www.mathewingram.com/work/2006/01/10/apple-and-the-future-of-music/</link>
		<comments>http://www.mathewingram.com/work/2006/01/10/apple-and-the-future-of-music/#comments</comments>
		<pubDate>Tue, 10 Jan 2006 19:47:26 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Columns]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[licensing]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[MP3]]></category>
		<category><![CDATA[Music]]></category>

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		<description><![CDATA[Here&#8217;s a column I&#8217;m working on for globeandmail.com: Once an also-ran in the computer and personal electronics game, Apple Computer is now one of the superstars in that universe, thanks to the magic combination of a sexy and user-friendly music player &#8212; the iPod &#8212; and a profit-spinning online store called iTunes. The company&#8217;s handhelds [...]]]></description>
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<p>Here&#8217;s a column I&#8217;m working on for <a href="http://globeandmail.com" title="http://globeandmail.com" target="_blank">globeandmail.com</a>: </p>
<p>Once an also-ran in the computer and personal electronics game, <a href="http://www.apple.com" target="_blank">Apple Computer</a> is now one of the superstars in that universe, thanks to the magic combination of a sexy and user-friendly music player &#8212; the iPod &#8212; and a profit-spinning online store called <a href="http://www.apple.com/itunes">iTunes</a>. The company&#8217;s handhelds have more than 80 per cent of the market for digital music players, and Apple&#8217;s financial performance has also been supernova-like: in the fourth quarter, the company&#8217;s profit <a href="http://www.theglobeandmail.com/servlet/story/RTGAM.20060110.gtjobjan10/BNStory/Technology/">more than quadrupled</a>, and it had sales for the year of $14-billion (U.S.).</p>
<p>The market is looking for even better things in the future &#8212; all eyes are trained on Macworld this week, where Apple CEO Steve Jobs is expected to announce a number of new products. Among other things, the <a href="http://www.thinksecret.com">rumour mills</a> have been churning out talk about an Apple Mini-style PVR, or personal video recorder, or even a kind of digital-media hub for the living room. Some have <a href="http://www.powerpage.org/archives/2006/01/this_just_in_more_plasma_juice.html">even speculated</a> that Apple could launch a high-definition TV with a built-in computer.</p>
<p>Along more prosaic lines, the company is expected to announce Intel-powered laptops, an upgrade to the iPod Shuffle (perhaps adding a screen) and a new video player. Some or all of these products might &#8212; and no doubt will &#8212; find a ready market. But could Apple be sowing the seeds of its own failure, by pinning its success on a proprietary product, much as it did in the past with the Macintosh?</p>
<p>That&#8217;s the controversial argument being made by Clayton Christensen, the author of a well-received book called <em>The Innovator&#8217;s Dilemma</em>. Mr. Christensen <a href="http://www.businessweek.com/technology/content/jan2006/tc20060109_432937.htm">told BusinessWeek magazine</a> recently that he&#8217;s afraid Apple might be making some of the same mistakes it did with the Mac, by not opening up its products and software. Apple fans will no doubt scoff  &#8212; after all, this isn&#8217;t the Mac we&#8217;re talking about, but a product with 80-per-cent market share. Still, it&#8217;s an argument worth considering.</p>
<p><i>Please read the rest of this column at <a href="http://www.globeandmail.com/business">globeandmail.com</a></i></p>
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