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	<title>mathewingram.com/work &#187; colours</title>
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		<title>Gmail colours: Is this really news?</title>
		<link>http://www.mathewingram.com/work/2007/12/04/gmail-colours-is-this-really-news/</link>
		<comments>http://www.mathewingram.com/work/2007/12/04/gmail-colours-is-this-really-news/#comments</comments>
		<pubDate>Tue, 04 Dec 2007 13:48:13 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Social networks]]></category>
		<category><![CDATA[Web2.0]]></category>
		<category><![CDATA[colours]]></category>
		<category><![CDATA[labels]]></category>

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		<description><![CDATA[I know that pretty much anything Google does is worthy of comment &#8212; and not just a little comment, but a ton of comment &#8212; but isn&#8217;t all the hubbub about coloured Gmail tags just a little over the top? I mean, I&#8217;m a big fan of Google and of Gmail, but still. Adding coloured [...]]]></description>
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<p>I know that pretty much anything Google does is worthy of comment &#8212; and not just a little comment, but a ton of comment &#8212; but isn&#8217;t all the hubbub about <a href="http://www.techmeme.com/071203/p144#a071203p144">coloured Gmail tags</a> just a little over the top? I mean, I&#8217;m a big fan of Google and of Gmail, but still. Adding coloured tags? I know that Fred Oliveira thinks it&#8217;s <a href="http://blog.webreakstuff.com/2007/12/colored-labels-and-visual-cues/">a big deal</a>, and MG Siegler at ParisLemon seems <a href="http://www.parislemon.com/2007/12/gmail-getting-colored-labels.html">similarly excited</a>, but still. Colour me unimpressed. What&#8217;s next &#8212; a storm of blog posts when Digg decides to change the shape of its buttons to a modified trapezoid instead of an oblate spheroid?</p>
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