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I don’t want to get into the whole debate over how big “click fraud” is — with some estimates as high as 14 per cent of all online pay-per-click advertising (in which Google and Yahoo are the leading players), and Eric Schmidt of Google arguing that the problem is self-correcting (something Mark Cuban takes issue [...]
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I’ll admit that I’m as much of a fan of the contrarian argument as anyone — maybe even as much as my buddy Scott Karp over at Publishing 2.0. But I think he and some others are a little too quick to congratulate Seth Jayson of Motley Fool for his insight into how Google is [...]
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Former Merrill Lynch and Oppenheimer analyst Henry Blodget of Internet Outsider - which is where Henry pretends to still be an analyst, even though his legal settlement with Eliot Spitzer prevents him from actually becoming one again - has posted a long rant about Google announcing a proposed settlement in a “click fraud” case. Among [...]
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