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aquantive

Online ad business drowning in cash

by Mathew on May 18, 2007 · View Comments

So Microsoft is buying aQuantive, an online ad company, for $6-billion in its largest acquisition to date — the largest since the $1.4-billion purchase of Great Plains Software in 2001, as far as I can tell. Is aQuantive, which I had never heard of until this morning, worth twice as much as Google paid for [...]

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