I realize there are plenty of people out there who either don’t know or don’t care about the video-blog known as Rocketboom or the sordid tale of Amanda Congdon’s sudden departure as host — or who believe, like my friend Stuart, that the fuss over it is a sign that the Web 2.0 bubble is about to pop. But there must be plenty who do care, because the posts I’ve written about it over the past few days have produced traffic levels on this blog that are orders of magnitude larger than I have ever seen before. And not just from the U.S., but from Singapore, Italy, Great Britain, Germany, Israel and Finland.

But I’m not interested in writing about it because of the traffic (honest). I’m interested because as several people have pointed out, this is the kind of thing that happens all the time — creative differences between producer and host, controlling shareholder and employee, manager and talent, or however you want to describe it — but we hardly ever hear about it except in Variety magazine or years later in some tell-all book. Is it just sordid gossip and dirty-laundry airing? Maybe. But it’s also, as Jason Calacanis has noted, a hard-core lesson in how to handle a creative business, and a small startup, and it is all being played out in public.

To that end (and yes, also because it’s the weekend and I’m bored), I watched this video clip of Rocketboom founder Andrew Baron speaking here in Toronto at Eli Singer’s Casecamp, in which he spends almost half an hour talking about the events of the past few weeks, including the morning he woke up to find an email with a link to Amanda’s tearful farewell video.

For what it’s worth, he is not defensive at all, nor does he make Amanda out to be a bad person — but he does make it clear that she pulled the trigger and (as far as he is concerned) misrepresented what was happening behind the scenes. It’s also interesting to hear his thoughts about how to handle it — how he wanted to tell his side of the story right away but his sister told him not to, how he tried to come up with a plan to keep the show going, how he went through several different scenarios and which ones he rejected. Fascinating stuff.

Update:

Bryce Johnson of Chicken Test says he took the video down because Andrew asked him to, but he has since put it back up. I’m glad Andrew reconsidered, because I thought he told his side of the story in a very honest and engaging way. Oh yes — and if you feel the need to go back and relive some of those past shows with Amanda, they are here. And just to set the record straight, Andrew has also posted a brief note about his contributions to the show here.

As I expected (or feared), the Rocketboom saga continues to deteriorate. First came the tearful farewell video from Amanda Congdon, the vivacious host and sometime swimwear model, saying she had to part company with Andrew Baron, the co-founder of the popular video-blog/online TV show. The implication was that she had been fired, because her partner owned 51 per cent of the company. Then came a response from Andrew — to me, as well as others, and on the Yahoo video-blogging group — that suggested he had been blind-sided by the video farewell, and that Amanda had wanted to move to L.A. to pursue her dreams.

The latest instalment came from Amanda in a lengthy discussion on her blog, in which she posted the contents of an email from Andrew discussing her plans, and interspersed his comments with her rebuttals (never a good sign). Despite the often repeated statements on both sides about how much each cares for the other and respects the other’s various talents, it is clear that there is a substantial amount of bad blood beneath the surface of this ongoing blogosphere drama (which has also been picked up by the Washington Post and Business Week). Amanda also suggests that Andrew is trying to take her 49-per-cent stake from her.

As Stowe Boyd notes, there are a number of useful lessons here — not the least of which is that the 51-49 ownership split is probably a bad idea for a startup, even between friends. My suspicion from Amanda’s lengthy post is that Andrew acted a lot like an owner and perhaps treated Amanda like the hired help, whereas Amanda clearly saw herself as a co-owner. There also appears to be another player, named Mario, who is an unknown quantity, but may have played a sort of Yoko Ono-type role. In the end, as Chartreuse points out, the battle between producer and talent is an age-old one, and it is rarely pretty.

Here’s hoping that Andrew and Amanda can both find a way out of this that allows them to keep their dignity, and to make the most of their respective talents. Rocketboom was a great thing in many ways, and it would be a shame to see it implode. Jason Calacanis, who has offered Amanda a job on her own terms, has some useful advice for talent-related startups.

An update to my previous post about Amanda Congdon, the popular star of the video-blog Rocketboom: As I mentioned, I sent an email to Andrew Baron, co-founder of Rocketboom, after the news broke that Amanda was leaving the show (Andrew was on a panel at our mesh conference in May) and he just sent a response in which he suggested that Amanda’s departure was partly her own doing — and also that he found out about it from the video clip on her blog.

According to Andrew, Amanda wanted to move to Los Angeles, but Andrew and the rest of the Rocketboom team wanted her to wait until they figured out how that would affect the show. “Amanda decided she was not able to stay in NYC any longer and informed me, the Rocketboom business and the rest of the team via her videoblog post this morning that she was moving on,” he said in his email to me.

“We wanted her to get to L.A. to pursue her personal opportunities as soon as possible, but her demand to move this week without waiting any longer, without a justification, and without an adequate proposal for a plan for how the show itself would work, we were unable to uproot Rocketboom from NYC at this time.”

Andrew said that he wishes Amanda well, and that while he is “nervous for the near term because this was an unexpected fork in the road,” he and the team are excited for the future. What that future will hold, Andrew didn’t say, but there seem to be a lot of people who felt Amanda was the main draw for Rocketboom — including Mike Arrington (who says that she *was* Rocketboom and that her leaving is “an unmitigated disaster for the show”) and a lot of commenters on Digg.

Andrew has also posted comments on the Yahoo videoblogging group. And Jason Calacanis of Weblogs Inc. (now AOL) has offered Amanda a job at Netscape.

Update:

Amanda has posted a lengthy response to Andrew’s version of events, in which she says that the move to L.A. was always in the plan, and that Andrew reneged on their deal and is trying to take her stake in Rocketboom away from her. This one could get worse before it gets better.

Courtesy of my close friend Dave Winer comes news that Amanda Congdon has left Rocketboom, the massively popular video blog/online TV show that she co-founded with Andrew Baron — who was on a very well-received panel about the future of broadcasting at our mesh conference in May.

According to the video clip she has posted at her site, she was effectively fired by Andrew, who owns 51 per cent of the company. I’ve got an email in to Andrew to try and find out what happened, but it would appear that Rocketboom has lost its rocket (or its boom). What that means for the future of the popular show — and for Amanda, who has gained a wide following in the blogosphere — remains to be seen.

Maybe Andrew might be interested in hiring our very own Web-tech video jockey, Amber MacArthur of G4TechTV’s Call For Help.