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Eliot Van Buskirk over at Wired magazine’s Listening Post blog has the hilarious tale of an advertising email gone astray: the missive in question came from one Adam Kluger of The Kluger Agency (or, according to Mr. Kluger, from an over-eager minion of his), and it offered a company called Double Happiness Jeans the opportunity [...]
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Matt Marshall over at VentureBeat is reporting that Glam Media — an advertising/content network focused on sites that appeal primarily to women — has turned down a $1.3-billion acquisition offer from an unnamed party. Like Caroline McCarthy at Webware, I assume that this offer likely came from an “old media” company such as CBS or [...]
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Louis Gray — the social media blogger who seems to be everywhere lately — has gotten the weekend blogosphere “bitchmeme” started early, it seems, with his post on how the majority of bloggers “don’t deserve any ad revenue.” According to Louis, most bloggers simply echo the posts that appear on TechCrunch and Mashable and other [...]
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Interesting news from Kara Swisher at the BoomTown blog, that former Yahoo executive Tim Cadogan is taking the top spot at OpenX — the open-source ad server company that used to be called OpenAds (and before that was phpads). As Kara notes, Cadogan was involved in the launch of Yahoo’s much-ballyhooed Panama ad search product, [...]
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We’re long past the writing-on-the-wall stage for newspapers and advertising, it seems — the recent report from the Newspaper Association of America is more like a billboard, with one of those huge searchlight things they use for movie premieres and the opening of new car dealerships. And what it says is (pardon my French): You [...]
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