Advertising
Google to ComScore: You owe us $15-billion
Earlier this week, comScore released a report looking at Google’s click-through rates for January, which showed a precipitous decline — and that in turn caused a similar precipitous decline in the company’s share price, slicing about $15-billion or so worth of market value from the stock in a single day’s worth of trading. Now, the [...]
GOOG: Social ads — not so much
One interesting point from Google’s much-discussed quarterly results: Eric Savitz of Barron’s Tech Trader Daily blog notes that the company’s CFO said Google’s “social networking inventory is not monetizing as well as expected.” In other words, the social ads they’ve been running through MySpace and elsewhere? Not so much. That’s apparently why the company’s TAC [...]
Webkinz and Advertising 2.0
When it comes to virtual-world style social networks for young kids, there are two big players: Webkinz and Club Penguin, the latter of which was bought by Disney for $340-million earlier this year (interestingly enough, both of them are Canadian — Webkinz is an offshoot of a Toronto toy company called Ganz, and Club Penguin [...]
Online ads up — just not enough
Yet another in a long (and I mean long — we’re talking a decade or so) line of depressing declines in newspaper advertising levels, as detailed in a release by the Newspaper Association of America and in this Reuters story. And just to add insult to injury, Alan Mutter of Newsosaur notes both on his [...]
UGC: BusinessWeek misses the point
BusinessWeek magazine has a piece about user-generated content and how it’s old and busted now — people really want professional content, apparently. As proof that “one after another,” video sites are turning their backs on UGC and going steady with the pros instead, BusinessWeek gives us one example: Mania.tv, which recently refocused and got rid [...]
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