Advertising
Bitchmeme: Do blogs deserve ads?
Louis Gray — the social media blogger who seems to be everywhere lately — has gotten the weekend blogosphere “bitchmeme” started early, it seems, with his post on how the majority of bloggers “don’t deserve any ad revenue.” According to Louis, most bloggers simply echo the posts that appear on TechCrunch and Mashable and other […]
Can OpenX compete with Google?
Interesting news from Kara Swisher at the BoomTown blog, that former Yahoo executive Tim Cadogan is taking the top spot at OpenX — the open-source ad server company that used to be called OpenAds (and before that was phpads). As Kara notes, Cadogan was involved in the launch of Yahoo’s much-ballyhooed Panama ad search product, […]
NAA to newspapers: advertise this
We’re long past the writing-on-the-wall stage for newspapers and advertising, it seems — the recent report from the Newspaper Association of America is more like a billboard, with one of those huge searchlight things they use for movie premieres and the opening of new car dealerships. And what it says is (pardon my French): You […]
Ad networks: Inventory vs. the brand
There’s been lots of talk recently about the value of ad networks, including a recent piece in MediaWeek about how ESPN has decided to opt out of the ad network game. The central question seems to be: Are ad networks a great way to package up unsold Web inventory and monetize it, or do they […]
Google to ComScore: You owe us $15-billion
Earlier this week, comScore released a report looking at Google’s click-through rates for January, which showed a precipitous decline — and that in turn caused a similar precipitous decline in the company’s share price, slicing about $15-billion or so worth of market value from the stock in a single day’s worth of trading. Now, the […]
license
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License.
subscribe
mesh
busted tees
