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AdSense

Google and the Me2 revolution

by Mathew on January 27, 2006 · Comments

My friend Rob Hyndman has a great post up about how the Web is playing havoc with the traditional structure of the advertising industry. But he’s not talking about things like how Google’s AdSense is revolutionizing the ad business, or how Craigslist.com is disemboweling the newspaper industry’s main profit engine, or any of that stuff. [...]

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How do I click an ad on the radio?

by Mathew on January 17, 2006 · Comments

Google hasn’t made many billion-dollar bets, except for the recent one on AOL (which was more of a hedge) so the deal announced for dMarc Broadcasting is notable if only for the potential price tag. Up front costs are only $100-million, but the potential outlay for Google if certain performance targets are met is [...]

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