Today’s award for the most obvious statement about a Web-related issue has to go to the New York Times, which wrote an entire story about how getting “users” to generate advertising actually — audible gasp! — takes work, in the sense that someone has to weed through all the crap in order to produce anything [...]
When it comes to Google and video, most people probably think about YouTube or Google Video and the struggles that have been going on with Viacom pulling its content and the deal with CBS falling through, etc. (which I wrote about recently). But as a story in the New York Times reminds us this morning, [...]
Gabe Rivera over at Techmeme has introduced advertising on his blogosphere buzz-tracker/feed-aggregator, and it consists of posts from bloggers that are featured in a right-hand column, a privilege for which they pay several thousands of dollars per month. I think this is potentially a great idea — and much better than just running Google’s AdSense [...]
Lots of chatter about General Motors and its ad campaign for the Chevy Tahoe, which let consumers create their own ad campaigns. According to a number of reports, including this one from CNet, stupid old GM totally missed the boat with this one, and got suckered into hosting a whole pile of critical ads about [...]
According to a report in the New York Times, Google has decided — in part because of pressure from America Online — to experiment with graphical, image-based advertising on some of its pages. Although the early reports were that this would be restricted to ads for AOL content as part of the $1-billion deal between [...]