Experimenting with something called Formspring, which is basically a way of automating a question-and-answer post, and will also (if I understand it correctly) cross-post the responses to a Tumblr blog, Facebook, Twitter, etc. So go ahead, ask me a question and I will do my best to answer.
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Editor & Publisher reported this week that the Dallas Morning News (which is owned by Belo Corp.) has done a major restructuring of the newspaper, and one of the most contentious aspects of that re-organization will see the editors of several sections reporting to newly-appointed general managers who also have responsibility for advertising. The restructuring creates 11 “business and content segments,” including sports, health/education, entertainment, travel, automotive, real estate, communications and retail. The GMs in charge of these segments report to the head of sales. A statement from DMN editor Bob Mong called the arrangement:
“the next step toward becoming the most comprehensive and trusted partner for local businesses in attracting and retaining customers and continuing to generate important, relevant content.”
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Matt Kelly of the Mirror decries what he believes to be a cruel delusion on the part of newspapers, who have used SEO techniques to accumulate a broader audience — but have succeeded only in attracting “locusts” who have little long-term value, while at the same time cheapening their content and advertising.
Below, he brags about how low the traffic from search engines is to two new sites that the Mirror launched, deliberately ignoring SEO:
Crucially, traffic from search engines is ridiculously low for a newspaper website. Around 15 percent for MirrorFootball and less than 10 for 3am. That means the vast majority of traffic has either come from bookmarks, or a referral from an informed source. We get a lot of traffic to both sites from social networks like Twitter and Facebook. Not recommendations from a search engine, but from a friend. That’s how to grow a meaningful audience.
Posted via web from mathewingram’s posterous
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Looking down at the grand lobby of the famous Peabody Hotel in downtown Memphis, with the fountain where the Peabody ducks come and swim twice a day
Posted via web from mathewingram’s posterous
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Back in September, I was honoured to be asked to be one of the featured presenters at the first TEDx Toronto, a kind of mini-version of the famous TED conference (whose videos are highly recommended). The video of that presentation,which was entitled “Five Ways New Media Can Save Old Media,” is now available on YouTube, and I have embedded a version of it in this post, or you can watch it in all its high-def glory here. Frankly, I wish that I had gotten to the point a little faster — and I’m sure the organizers wish I had as well, since I went over my time by quite a bit (no one seemed to mind though, which was quite nice of them). Thanks to Ryan Merkley and Becca Pace, and to the other speakers like Peter MacLeod and Gavin Sheppard, it was a pleasure to share the stage with you. Videos of all the speakers can be found on the Tedx YouTube page.
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