Okay, maybe the first day of the new year is a little early to be calling someone the year’s biggest loser, but I’d like to start the bidding early by nominating Coldplay’s record label, which as far as I can tell is EMI (the record company the Sex Pistols made infamous).
A note inserted in the band’s latest CD — a label you can’t see until you buy the disc — has a laundry list of places you probably won’t be able to play the new CD you paid so dearly for, a list that includes many portable music players, most computers, CD players in cars, and other incredibly common places for playing music. Arif in Hyderabad found the note after buying the disc.
What is a company thinking when they do this? It might not be as bad as the comically inept DRM exploit that Sony tried to foist on an unsuspecting public, but it’s still a ridiculous way to approach your market or your customers. Assume that they are thieves, and tie their hands in every way imaginable so that they can’t enjoy their music as they wish — after they’ve already paid money for your product. Nice.
I’d like to hope that we could chip away at that kind of dinosaur thinking this year, but I’m not optimistic.