I’m cross-posting this from my blog at the Globe and Mail, as part of my ongoing attempt to talk about what we’re trying to do at the newspaper when it comes to comments, blogs, forums and other ways that we interact with readers. Feel free to respond here or at the Globe blog — where (naturally) I encourage you to read the comments :-)
In my new role as the Globe’s “communities editor” (you can find more details on that in this post), I’ve been spending a lot of time thinking about comments — that is, reader comments on news stories, columns, blog posts, etc. The Globe and Mail was the first major newspaper in North America to allow comments on every news story when it launched the feature in 2005, and judging by the ever-increasing numbers of people who use them, they are hugely popular. On some major news stories, we can sometimes get as many as 500 comments.
Comments aren’t popular with everyone, however. Some readers (and even some Globe and Mail staffers, to be honest) complain that too often our comment threads are filled with what might charitably be called “noise” — everything from bad spelling and grammar all the way up to partisan political in-fighting, ad hominem attacks and all-around rude and boorish behaviour. Some say they don’t really care what most people think about a topic, and don’t see the value in having public comments on stories at all.
This view isn’t confined to Globe readers, by any means: in a column in the National Post, author George Jonas said that the Web is like “an elegant restaurant with garbage on the menu,” and that “a huge blackboard on which anyone can write anything doesn’t mean much for those with nothing to say, i.e., most people.” Similar feelings have been expressed by various writers about comments on blogs, and some prominent Web writers have turned theirs off completely. Even the director of BBC News said in a recent speech that while she values comments, they are the work of a “vocal minority” and therefore shouldn’t carry too much weight.
Just for the record, my view — one that I believe the Globe shares — is that the ability to comment on a news story or a column or a blog is a fundamental requirement of any modern media entity. In the past, reader feedback was limited to a handful of letters to the editor or perhaps a phone call or a comment to an editor or writer at a cocktail party or coffee shop. The Web allows us to open that ability up to virtually anyone, and I believe that doing so, on balance, has a lot more positive results than negative ones – not just for us, but for society in general. Yes, we get nasty comments; but we also get many others that are smart, insightful, touching and useful.
[click to continue…]