Soon, YouTube will be carrying ad-supported TV shows from CBS, clips from LionsGate movies with pre-rolls and post-rolls, full-length movies from MGM and exclusive content from one of the world’s leading reality-show producers. Not bad for a site that started with video clips of funny cats and skateboard pratfalls, and is still considered by some to be a kind of trailer-park ghetto of video (yes, Mark Cuban, we’re looking at you). With Hulu.com adding plenty of mainstream content too, the competition in online video definitely seems to be heating up.
In what has to be a bandwidth cost-related move, Revision3 is also stopping distribution of two shows, including social-media guru Gary Vaynerchuk’s popular Wine Library. In a blog post about the moves, CEO Jim Louderback says that PopSiren and Internet Superstar “had great promise, but never really found their audience.” The company is also stopping production of a long-running show called Pixel Perfect, which was apparently an instructional program about using Photoshop. Some of the shutdowns have predictably had spinoff effects, as Liz Gannes describes at NewTeeVee.
Apparently the audience that Tina Fey’s impersonation of vice-presidential candidate Sarah Palin has been drawing has caused more than a few jaws to drop at NBC. According to MediaPost, clips of Fey doing her thing have pulled in twice as many viewers as watched the originals on NBC, which according to a comment from TVbythenumbers at Silicon Alley Insider is almost unheard of. Obviously, those numbers are getting a boost from the election and the heightened awareness of the topic, but there’s also a feedback loop effect that SNL is benefiting from.
That clip has been watched more than 3 million times on YouTube, which is a big plus for the network. Except that the video that’s getting all of the views wasn’t uploaded by CBS — or was it? As Michael Learmonth describes in a piece for Advertising Age, the clip was uploaded by a user named 1970oaktree, and doesn’t have any CBS pre-roll advertising or anything like that. It also wasn’t uploaded to the official CBS channel. But 1970oaktree has only been a member of YouTube for about a week, and the Letterman video is the only thing he or she has ever uploaded.